BrainJuicer Announces Partnership with ZappiStore

BrainJuicer Group PLC (AIM: BJU), the world's most innovative brand strategy and research agency, announces a collaboration with ZappiStore, a company specializing in providing top-class market research approaches in quick, automated, affordable and scalable options.

By partnering with ZappiStore, BrainJuicer now offers the core of its validated, award-winning research methodologies, BrainJuicer Ad Testing Express and FaceTrace® in a self-serve portal - a fit for ZappiStore through what its tagline calls "Insight Through Automation".

Increasingly marketers are realizing that emotional measurement needs to be at the heart of their research toolkits, but as the research industry continues to be leaner and more agile, there is an audience that needs access to proven tools available in an automated platform.

"We have sensed for a long time that the paradigms are shifting in the way in which clients want to engage with research partners." John Kearon, Chief Juicer, explained, "On the one hand, clients want highly consultative and predictive advice, that draws on the very latest understanding behavioral science offers, for why people make decisions the way they do. That is our core business. But there is also a hunger to do things more quickly and cost efficiently. What better and more exciting way to serve that need, than ensuring our validated and award-winning System 1 tools are available to as wide an audience as possible, in a cost effective and automated way, via the highly innovative and disruptive ZappiStore."

FaceTrace launched in ZappiStore 8th February and BrainJuicer Ad Testing Express has followed, launching 15th February in the platform.