BVA Nudge Unit awarded Best Case History at ESOMAR Congress 2014

At the ESOMAR (international association of market research professionals) Congress, held in Nice from 7 to 10 September 2014, BVA won the Esomar Best Case History Award for its paper entitled "French Government: Nudge Me Tender". The prize was given by a jury of market research professionals among 210 papers submitted during the congress.

BVA was awarded for the nudge approach aimed at providing support to the French Ministry of Finance and the Secretariat-General for Government Modernisation (SGMAP) to encourage French taxpayers to switch from paper to online tax returns.

The award-winning paper outlines the various stages involved in the exclusive NudgeLab methodological process, as well as the results of this campaign.

Nudge fosters behavioural change
Nudge is a concept which stems from Behavioural Economics and has revolutionized understanding of people’s decision-making process. By gaining a better understanding of the way (both conscious and unconscious) in which people make decisions, they can be guided in the adoption of a behaviour which is good to them or the collectivity.

Following years of experiments with leading researchers, in late 2013 BVA established its BVA Nudge Unit to support brands and public policies in speeding up behavioural changes using nudge strategies.

A relatively recent approach in the market research sector which has earned its stripes with this recognition from the profession. The ESOMAR jury noted: " excellent paper with immediate applications of the nudge design. Grounded in a solid business case with proven results and more to come. 

Further information about the "French Government: Nudge Me Tender" paper is available on the ESOMAR website under PUBLICATIONS

About the BVA Nudge Unit
The BVA NUDGE UNIT is a cross-functional department of BVA which brings nudge specialists together with BVA sector experts so as to propose unique methodological approaches helping to bring about the behavioural changes desired among consumers or citizens.

Applicable across all sectors (public policy, healthcare, sustainable development, banking, fast-moving consumer goods, etc.), nudge strategies can be combined with the usual tools available to institutional stakeholders or brands to speed up behavioural changes, and thereby promote compliance, limit fraud, optimise a customer experience, encourage sustainable practices, and create preferences, etc.

The unit is coordinated by our Behavioural Economics experts: Eric Singler, Richard Bordenave and Etienne Bressoud.

About BVA
BVA is the 4th Market Research Company in France.
As a stand-alone corporation, BVA has, for over 40 years, been providing expert advice through combined sharp knowledge of the sector being examined and methodological innovations.

As a pioneer in many areas (behavioral, non verbal, digital,…), BVA offers quantitative and qualitative solutions that can untangle the complexities of consumers and lead to actionable strategic recommendations.

With a turnover of 71M € in 2013, the BVA group operates in France and abroad (Germany, Italy, UK, USA, China, Hong Kong, Japan, Dubai, Taiwan) and more than 400 permanent employees. For more details, please log on www.bva.fr/en


This content was originally published by In Vivo BVA . Visit their website at www.invivo-bva.com.