Categories
Advertising and Marketing Research
July 9, 2020
The Media Doesn’t Care About You: How to us PR to Make Them Care
Learn how to create content and generate a buzz about your company in the media.
by Greenbook null
80% of business decision makers prefer to get company information in a series of articles rather than an advertisement. PR can be an invaluable way to create buzz around your company, but the media is picky. Many market research agencies and suppliers suffer from a lack of awareness. So, how can you create and execute content that gets coverage and creates buzz about your organization?
View the recording and learn:
1. Why PR is essential for building awareness and providing credibility for your company
2. How to create effective content for the media and make the most of coverage in order to gain maximum exposure with potential clients
3. The dos and don’ts of interacting with the media and building relationships with journalists
Speaker:
Lucy Davison, Founder & Managing Director – Keen As Mustard
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Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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