Archive: survey research
AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution
Explore AI and data quality advancements transforming research and advertising, from P&G's data stan...
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
Suzy
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strategies.
By Steve Seiferheld
Displayr
A Day in the Life of the Full Service Researcher. A Personal Perspective
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strategic roles.
By Andrew Kelly
Dynata
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate results.
By Steven Millman