Archive: startups

Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong busine...

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Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...

High-growth market research tech startup learned important practices.

Interview with Mike Page, CEO of Phebi.AI.

An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.

UXReality joins the ranks of previous Insight Innovation winners!

Our biggest IIeX North America yet, and there’s still so much more to come.

Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.

Submissions are open for the Insight Innovation Competition at IIeX North America 2019.

Do you have the next big idea in the world of insights? We want to hear from you!

A look into the next generation of disruptors in MR

Submissions & voting are now open for the latest round of the Insight Innovation Competition held at IIeX North America (June 11-13 in ATL)

Insights from Bob Dorf, Cindy Alvarez, and Aaron Eden

Learn how small research agencies can compete with market research “global giants”.

Submissions and voting are now open for the latest round of the Insight Innovation Competition held at IIeX Europe, February 19-20 in Amsterdam.

A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.

Submissions and voting are now open for the newest round of the Insight Innovation Competition.

We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed?

Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.

Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.

Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget.

From the MRS Annual Conference: Impact 2016: Here are 11 ideas that stood out for us as particularly relevant and impactful.

Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.

Execution strategy, understanding of the marketplace, and, of course, the pitch, need to be polished if startups hope to receive backing.

RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology.

In preparation for the Insight Innovation Competition EU 2016, Gregg Archibald catches up with the winners of last year’s round, Glimpzit.

How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?

Discovering what is the least amount of resources I can devote to this question in order to validate my core hypothesis?

The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.

The Makers Movement has caught the attention of big brands trying to tap into the work and success.

It’s time for Wave 7 of the Insight Innovation Competition! Submissions and voting are now open and will run through May 16, 2014.