Archive: ResTech
Capitalize on Market Research's Tech-Forward Future
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President
Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research
Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...
Alexandra Kuzmina
Innovation Consultant at Nova @ MMR
The “S” Word – Part 5: Pitch Perfection
Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The “S” Word – Part 1: Who’s afraid of the big bad “S”?
Editor’s Note: Ah, Sales, the aforementioned “S” word. In GreenBook’s mission to connect research users with service suppliers, we’ve seen first hand ...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Peter Harris
CEO at Advantage Group International
InnovateMR
Let’s Get Real: There is No Silver Bullet for Cyberfraud
Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that your data is reliable?…
By Lisa Wilding-Brown
iMotions
Why Emerging Methods Hold the Keys to Brand Success
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habits around everything from food and entertainment to shopping…
By Peter Hartzbech