Archive: research clients
Planning for Buyer-Seller Misalignment
Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...
Peter Shafer
Business Consultant at RSSL Advisory LLC
Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Why Keeping Technology Human Matters Now More Than Ever
Technological advances shouldn’t be at the expense of the human.
Annie McDannald
Global Manager at Civicom Marketing Research Services
How to Talk to Me: What Clients Really Think of Your Marketing
A discussion of what clients are looking for in agency partners.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Achieving Success in Insights – Ford Motor Company
As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Gregg Archibald
Managing Partner at Gen2 Advisors
Achieving Success in Insights – Organon (Merck)
Lisa Courtade’s definition of success for the insights organization is ‘impact’.
Gregg Archibald
Managing Partner at Gen2 Advisors
The Buyer Journey: How Insights Buyers Choose Suppliers
An innovative core business is key to be on the path-to-purchase for clients.
Laura Livers
Chief Executive Officer at Focus Pointe Global
‘Tis the Season: What’s Your Holiday Gift Strategy?
A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.
Jonathan Price
Wrapping Up On TMRE: InsightsGal’s TMRE Top 10
Client-side researcher Katie Clark (AKA “InsightsGal”) recaps her favorite sessions from The Market Research Event.
Katie Clark
Communications Manager at Maine Historical Society