research automation
Those Most Confident Are Not Hiding from Change
2 min read
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
4 min read
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
Abigail Stuart
Founding Partner at Day One Strategy
Karen Lynch
Chief Programming Officer at Greenbook
When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Innovation Isn’t About Being First, It’s About Removing Friction
2 min read
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
2 min read
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
Ali Henriques
Head of Market Research at Qualtrics
The Learning Professional: Redefining the Architecture of Human Intelligence
2 min read
AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.
Dushyant Gupta
Chief Operating Officer at Borderless Access
What’s Hot Isn’t Just What’s New—It’s What’s Next
2 min read
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
How to Use Automation in Research
9 min read
Discover the power of automation in research. Streamline processes and enhance efficiency. Transform data collection and analysis for speed and scalab...
Ashley Shedlock
Content Producer at Greenbook
Career Success in the AI Era
2 min read
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Let’s Get Real: There is No Silver Bullet for Cyberfraud
3 min read
Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that ...
Lisa Wilding-Brown
Chief Executive Officer at InnovateMR
Why Emerging Methods Hold the Keys to Brand Success
2 min read
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habi...
Peter Hartzbech
CEO at iMotions