Archive: Recollective Inc.

Recollective Inc.

Embracing AI in Everyday Life: A Path Forward

AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption.

By Laura Pulito

Vice President of Research at Recollective Inc.

Recollective Inc.

The Automation Era: The Rise of AI in Qualitative Research

AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized insights.

By Laura Pulito

Vice President of Research at Recollective Inc.

Recollective Inc.

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money seems undeniable, but humans must make it work.

By Laura Pulito

Vice President of Research at Recollective Inc.