purchase intent
Why Paying in Installments Matters in LATAM
4 min read
Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
How neuromarketing research aids understanding of non-conscious choice
8 min read
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Marlena Pracalo
Research Project Manager at NEUROHM
How to Leverage ALL Your Data to Improve Customer Experiences
5 min read
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
Why I Don’t like the Five-Point Purchase Intent Question
4 min read
Purchase intent questioning does not accurately mirror shopper choice.
Joel Rubinson
President at Rubinson Partners Inc
Unleashing the Value of Customer Intent and Intelligent Interventions
3 min read
Customer purchase intent in completing online shopping sessions.
Rogayeh Tabrizi
CEO at Theory+Practice(TAP)
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
4 min read
Unknown product descriptors have an effect on price and appeal.
Julia Maier,
Xpert Solutions Product Manager at Aytm
3 Ways the Customer Journey is Changing Post-Pandemic
4 min read
If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack.
Romy Jacobs
Freelance Market Research Analyst
Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy
3 min read
How Nationwide designed a debt-reduction product with differentiated market features.
Dave Stewart
Vice President at ENGINE
When Forecasts Go Wrong
5 min read
Why do forecasts go wrong? There are a few reasons; the GIGO principle, competitive reaction, and the precarious nature of asking intent.
Steve Needel,