Archive: packaging research
Partner Content
Does Sustainability Sell?
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
Market Research For CPG Companies: The Best Methods
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Senior Content Coordinator at Greenbook
How neuromarketing research aids understanding of non-conscious choice
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Marlena Pracalo
Research Project Manager at NEUROHM
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
Unknown product descriptors have an effect on price and appeal.
Julia Maier,
Xpert Solutions Product Manager at Aytm
How to be Bland: Insights From Direct-to-Consumer Branding
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
Drink Label Design: So Fast You’ll Freak
[Case Study] Remesh used in-depth moderation and Live Analysis to quickly create a package design that connected with consumers.
Andrew Konya
CEO at Remesh
Seeing is not Believing
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Gera Nevolovich
Understanding Price Sensitivity in the Grocery Aisle
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
Bud and the Importance of On-Brand Assets
Exploring the implications (and the reasoning) of a major beer brand changing its packaging.
Shane Skillen
Chief Executive Officer at Hotspex