Archive: online qualitative

Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...

The evolution of the market research industry and his tips for becoming a successful entrepreneur.

GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

Three keys to simplifying the process and making your virtual research experience better.

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Remote research has its limits. But is remote research gone for good?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Market research online communities can deliver unbeatable insights instantly and provide great ROI.

Pushing past old design frameworks into more creative ways to capture insights

How to implement a successful video feedback strategy

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Katja Cahoon explores the challenges and benefits of online qualitative research.

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.

Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.

We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.

Here are five reasons why most online qual studies do not deliver on expectations. And all of them are fixable.

Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.

Three steps to make your consumer collaboration a real success in the long run.

The principles that drive traditional ethnography are alive and well in the connected world.

With the merger of FocusVision and Revelation, qualitative research now has a technology company that can achieve critical mass.

Paul Rubenstein shares his best practices for getting the most out of qualitative research.

Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.

Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.

Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...

How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.

Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.

Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...