nike
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
6 min read
What Subaru, Amazon, and Bombas are getting right about value brand strategy.
Susan Schwartz
President & CEO at NAXION
The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business
4 min read
Unlock the power of predictive analytics for your business.
Adriana Lynch
Chief Marketing Officer at Chief Outsiders
Choosing the Right Benchmarks
4 min read
Benchmarks are an important part of our decision-making, choose them wisely.
Fiona Blades
President and Chief Experience Officer at MESH Experience
Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts
6 min read
A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands.
Tim Hoskins
Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad
3 min read
Nike’s risky ad campaign has proved worthwhile
Zach Simmons
When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad
6 min read
Benefits & drawbacks of Nike’s recent socially divisive campaign
Sasha Laferte
What Americans Really Want For Black Friday
1 min read
The Pollfish Black Friday National Survey reveals what Americans want this year
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook