netflix
How A Niche Argentine Comic Became Netflix's Newest Success
4 min read
Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.
Melody Sciumbata
AI: Powerful Tools to Augment Human Capability
2 min read
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...
Ali Henriques
Head of Market Research at Qualtrics
Greenbook Future List Spotlight: Jasmin Goodman
3 min read
Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...
Karen Lynch
Chief Programming Officer at Greenbook
A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research
4 min read
Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
6 min read
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
Descriptive Research and Insights are not Enough
4 min read
Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation...
Joel Rubinson
President at Rubinson Partners Inc
The Netflix Effect
6 min read
A look into the average Netflix user.
David Swart
Research Intern at Reach3 Insights
How Netflix Will Transform Brand Marketing
3 min read
How advertising could flip the script for Netflix.
Joel Rubinson
President at Rubinson Partners Inc
Three Trends Changing Market Research, Forever
4 min read
How the digital transformation in personal data is reshaping the insights industry
Rado Raykov
A Fusion of Thick and Thin Data
3 min read
Explore the latest thinking in qualitative and big data at ESOMAR Fusion
Finn Raben
Founder at Amplifi Consulting
Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)
2 min read
Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.
Peter Zollo
Believability Is An Issue When Brands Use Social Media
3 min read
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.
Robert Passikoff,
Founder & President at Brand Keys Inc