Archive: netflix
Qualtrics Edge
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and professional lives.
By Ali Henriques
Greenbook Future List Spotlight: Jasmin Goodman
Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic stor...
Karen Lynch
Head of Content at Greenbook
A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research
Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
Descriptive Research and Insights are not Enough
Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation...
Joel Rubinson
President at Rubinson Partners Inc
The Netflix Effect
A look into the average Netflix user.
David Swart
Research Intern at Reach3 Insights
How Netflix Will Transform Brand Marketing
How advertising could flip the script for Netflix.
Joel Rubinson
President at Rubinson Partners Inc
Three Trends Changing Market Research, Forever
How the digital transformation in personal data is reshaping the insights industry
Rado Raykov
A Fusion of Thick and Thin Data
Explore the latest thinking in qualitative and big data at ESOMAR Fusion
Finn Raben
Director General at ESOMAR
Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)
Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.
Peter Zollo
Believability Is An Issue When Brands Use Social Media
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.
Robert Passikoff,
Founder & President at Brand Keys Inc