Archive: mystery shopping

How Much Do Mystery Shopping Companies Charge?
Research Methodologies

How Much Do Mystery Shopping Companies Charge?

Discover how mystery shopping companies charge with diverse fee structures. Evaluate costs, quality, and reputation for optimal business enhancement.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

How Does Mystery Shopping Work?
Research Methodologies

How Does Mystery Shopping Work?

Enhance your business with mystery shopping. Gain valuable insights on service quality and customer experience to boost satisfaction and loyalty effec...

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

How to Use Mystery Shopping Research to Improve the Customer Experience
Customer Experience (CX)

How to Use Mystery Shopping Research to Improve the Customer Experience

Discover the power of mystery shopping research in improving customer experience. Uncover service strengths and exceed customer expectations to boost ...

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

In-Store Mobile Usage: Much Ado About Nothing – Again

In-Store Mobile Usage: Much Ado About Nothing – Again

“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.

Steve Needel,

Steve Needel,

How Research Can Help Prevent Mis-Selling Scandals: Monitoring Service & Advice
Research Methodologies

How Research Can Help Prevent Mis-Selling Scandals: Monitoring Service & Advice

Video mystery shopping is an excellent tool to capture the reality of the customer experience and the nature of advice given.

Neal Cole

Neal Cole