Archive: media
Playing the Fame Game: Getting PR Right for Market Researchers
Learn how to communicate effectively with the media.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Tracing Shifts in Marketing and Advertising Trends Post-Pandemic
Do traditional marketing mediums still hold relevance as digitization?
Aditi Bhonsle
Associate Vice-President – Research Services, India at Borderless Access
Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview
US and UK viewers had very different opinions on the Oprah interview.
Michaela Kilgallen
Content Marketing Coordinator at Relative Insight
On Technology & Human Nature (And What It Means For Marketing Insights)
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.
Todd Powers
The Future of Engaging with TV: Bravo Provides the Perfect Case Study
A look at Bravo TV’s “Last Chance Kitchen” and what it tells us about what consumers want.
Rachel Dreyfus
Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
Joel Rubinson
President at Rubinson Partners Inc
Information Assassination – How They’ll Simply Get the Research Wrong
Non-researchers generally aren’t going to give the same attention to important details that researchers are.
Ron Sellers