mckinsey
Research Technology (ResTech)
What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?
5 min read
An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Brand Strategy
Co-creation, Innovation, Insight: The New Brand Paradigm
4 min read
Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook