Archive: market research for politics

Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?

Hispanic voters were more divided than ever during the 2020 presidential election.

When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.

Decoding the appeal of different politicians to the masses.

Using anthropology to understand the ‘why’ behind consumer behaviors.

A study into Trump’s usage of Twitter.

Twitter has become a hub for news and social interactions in the modern age.

Dr. Harry Wilson details what to expect next in the polling industry.

Using biometrics to better understand voter opinions.

An understanding of local regions, embodied by personalized and localized messaging, is at the heart of delivering a better experience to people.

How to use Nate Silver’s probabilistic model for predicting elections.

The polling misses leading up to the 2016 U.S. presidential election.

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...