Archive: Logit Group
The Logit Group
The Shifting Landscape of Market Research Skills
As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to focus on analytics, and supplier staffs must adapt.
By Steve Male
The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range…
By Sam Pisani