In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...
The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.
Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...
TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...
I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-at...
How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...
The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client...