data mining
Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
6 min read
Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.
Ashley Shedlock
Content Producer at Greenbook
Speed, Creativity and Empathy: How Aaron’s Transformed Old Insights into a New Concept Store
3 min read
Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc.
Zain Raj
Chairman & CEO at Shapiro+Raj
(Video) Data Mining in Market Research
4 min read
The challenges & opportunities in understanding unstructured Big Data from video & images
Stefan Bildea
Tom H. C. Anderson Explains: “What Is Text Analytics?”
2 min read
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
Tom H.C.
Smarter Data: Challenges And Opportunities
9 min read
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
The Conundrum of Changes in Market Research and Predictive Analytics
5 min read
Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
Tony Cosentino
Man vs. MR’s Goldmine, Mobile: The Medium Is The Message
3 min read
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Ben Leet
General Manager UK at YouGov
SalesForce Acquisition of Radian6: Is Market Research Paying Attention?
3 min read
Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook