career development
How to Land a Job in Market Research and Insights: Lessons from Top Search Consultants
5 min read
Matt O'Mara and Joanna Byerley share career lessons on AI, hiring, networking, and adapting to the future of insights.
Ashley Shedlock
Content Producer at Greenbook
Rewriting the Emotional Contract of Insight Work
Why the insights profession depends on how work feels, not just what it pays.
Beyond the Linear Path: Sandeep Bansal’s Evolution from EMT to Senior Data Analyst
Learn how Sandeep Bansal turned a healthcare background and self-taught tech skills into a career in research and insights.
Brian Fowler
Senior Executive Director at Insights Career Network
Where to Find Market Research Jobs: Career Resources, Job Titles, and Skills Employers Want
7 min read
Find market research jobs, top career resources, in-demand job titles, hiring companies, and the skills employers seek today.
Ashley Shedlock
Content Producer at Greenbook
Connecting the Dots: How an Unconventional Path Shaped Graham Steffen’s Career in Insights
5 min read
Explore Graham Steffen's career journey and how curiosity, adaptability, and diverse experiences led him into market research
Brian Fowler
Senior Executive Director at Insights Career Network
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
4 min read
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Resources for Careers in Market Research and Analytics: Skills, Learning Paths, and Job Opportunities
4 min read
Explore careers in market research and analytics. Learn key skills, job paths, networking resources, and how AI is reshaping insights roles.
Ashley Shedlock
Content Producer at Greenbook
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
6 min read
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
6 min read
Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.
Brian Fowler
Senior Executive Director at Insights Career Network
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
6 min read
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
4 min read
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why Attend Local Conferences IRL? For the ROI
6 min read
For insights careers, local conferences matter most—offering connection, practical learning, and direct access to employers hiring now.
Our Identities Shape Our Insights, and AI Could Be the Great Multiplier
5 min read
Based on nearly 480 professionals, ICN Census 2025 captures how diversity, AI skills, and shifting roles define the modern insights workforce.
The Greenbook Podcast
How AI Is Changing Hiring in Insights & ResTech
Explore how AI is reshaping hiring, job growth, and talent strategy as Joanna Byerley shares what leaders and researchers need to know now.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market
Cranbrook’s Matt O’Mara joins the Greenbook Podcast to unpack hiring trends, AI in recruitment, and career strategies for today’s insights professiona...
Karen Lynch
Chief Programming Officer at Greenbook
AI vs. Insights Professionals: Who Wins?
5 min read
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Content Producer at Greenbook
The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
6 min read
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.
Brian Fowler
Senior Executive Director at Insights Career Network
Freelancing in Consumer Insights: What It Takes to Succeed
4 min read
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
Freelancing in Consumer Insights: Mastering the Business Side
6 min read
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
6 min read
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.
The Winding Road to Wisdom: Tanzania Scarborough's Journey to Becoming an Insights Strategist
5 min read
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work.
Ana Scarborough
Independence Is on the Rise in Insights
6 min read
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
What You Should Know About the Culture of Female Entrepreneurship in Latin America
4 min read
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
4 min read
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Isabel Parashos
Isabel Parashos of Xero shares career lessons, the power of mentorship, and how evolving tech is tra...
The Greenbook Podcast
Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
Discover how Behaviorally supports rising insights talent through the Greenbook Future List and why mentorship, innovation, and impact matter.
Karen Lynch
Chief Programming Officer at Greenbook
Not Every Path is Linear
5 min read
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
Z Johnson
Consultant at MRXplorer
Building a Successful Career in Market Research: Skills, Insights, and Advancement
5 min read
Market research jobs shape business strategies by analyzing data on consumer behavior and trends. Learn how to excel with analytical skills, creativit...
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Dare to Be Different: A Conversation with Pravin Shekar
Explore the journey of Pravin Shekar, an entrepreneur and author, as he shares strategies for decision-making and insights from his book on customer p...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sparking Your Career with Doug Keith and the ICN
Discover Doug Keith's journey in market research and the role of Insights Career Network (ICN). Learn about ICN's mission, career resources, and commu...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Redefining Teamwork in Analytics with Nick Graham of Mondelez
Explore the career of insights professional, Nick Graham. Discover how data drives strategic decisions and the role of technology in consumer insights...
Karen Lynch
Chief Programming Officer at Greenbook
Career Success in the AI Era
2 min read
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
The Greenbook Podcast
The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber
Discover how nurturing emerging talents can drive innovation with Qlarity Access. Join Lenny Murphy and Colson Steber in this Greenbook Podcast episod...
Karen Lynch
Chief Programming Officer at Greenbook
Getting Digital Transformation Right: New Opportunities for Market Researchers?
8 min read
Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.
Larry Friedman
Experiencing X4: The Experience Management Summit
7 min read
Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor
Are you curious about the next generation of leaders in the market research industry? In this episode, we are joined by Dr. Natalia Infante Caylor, a ...
Karen Lynch
Chief Programming Officer at Greenbook
How Hot Are Market Research Careers?
6 min read
Market researchers are in demand. Here’s how to join the industry.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Hack Your Brain With Behavioral Science
How behavioral research can benefit ourselves and our careers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interdisciplinary Research: Benefiting from Diversity of Thought
4 min read
Interdisciplinary research helps shape unique MR studies & solutions.
Batukhan Taluy
General Manager at Uservision