Archive: brand

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Building consumer trust & dealing with breach of trust in your brand.

Three ideas for beating survey fatigue.

The key for Asian brands to unlock global growth.

Best KPI to measure and communicate and maximise impact?

Social media plays a central role in the day-to-day lives of Gen Z.

In advertising, personification can say what words can’t.

Do consumers actually support social justice messaging in advertising?

Compare how consumers felt about the brand from their competition.

The benefits of using a single metric to measure brand development.

High-growth market research tech startup learned important practices.

Success Framework challenges an organization to think about EX.

Why your customer experience must align with your brand promises.