Archive: audience measurement
Fuel Cycle
The Rapidly Expanding Universe of Insights
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across industries.
By Rick Kelly
The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Vittorio Raimondi
Managing Director at Foresight Strategy
The Difference between Segments and Audiences
How to differentiate between a segment and an audience.
Joel Rubinson
President at Rubinson Partners Inc
Talking the Language of the C-Suite
Best KPI to measure and communicate and maximise impact?
Robert Beatus
Head of R&D at Nepa
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
Optimize DIY surveys to make them more effective and strengthen data.
Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
Why You Should Keep Your Brand KPIs Simple
The benefits of using a single metric to measure brand development.
Robert Beatus
Head of R&D at Nepa
Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview
US and UK viewers had very different opinions on the Oprah interview.
Michaela Kilgallen
Content Marketing Coordinator at Relative Insight
Coke vs Pepsi: Modern Day Cola Wars
It’s 2021 and the Cola Wars are back!
Catherine Gutierrez
VP of Marketing at MFour
Visualising Consumer Segmentations
How to use interpretive visualisation to enhance consumer segmentation
Emma Galvin
Creative Designer at Northstar Research
Representative Intelligence
Generating insights in minutes by using AI in online conversations
Gary Ellis
Co-Founder & COO at Remesh
Measurement Is Falling Short In A Cross-media World
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?
Joel Rubinson
President at Rubinson Partners Inc
#ARFAM8 : How ESPN is moving the chains upfield with cross-platform measurement
An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.
Joel Rubinson
President at Rubinson Partners Inc
#ARFAM8 : Measurement issues from the CEO perspective
Two CEOS speak at ARFAM about their experience with media measurement.
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : A Path to a Multi-Platform Solution
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.
David Brudenell
Managing Director at Eclipx Group
Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
Joel Rubinson
President at Rubinson Partners Inc
Audience Measurement In An Age Of Chaos
Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions.
Tom Ewing
#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice
Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.
Jonathan Ewert
Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors