Archive: amazon

Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...

When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume info...

Broadly speaking, marketing research studies fall into two classes…descriptive and predictive.  Descriptive research includes things like segmentation...

What Subaru, Amazon, and Bombas are getting right about value brand strategy.

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.

Your guide to preparing for the future of retail.

Learn how to study consumer choices in the age of the one-click shopper.

4 strategies for implementing premiumization.

How advertising could flip the script for Netflix.

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Collaborata’s current projects on fake news and online grocery delivery

7 ways retailers as publishers & ad networks are changing marketing.

The Pollfish Black Friday National Survey reveals what Americans want this year

Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.

To win any game, you have to know what counts. Here are five ways to identify and focus on what counts for your business.

Amazon’s success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone.

Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...