amazon
Karen Lynch
Chief Programming Officer at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
The Role of Data Analytics in Shaping Market Trends
7 min read
Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...
Favour Efeoghene
Digital Marketing PR & Content Writer
The Future Internet Is Now: Web3
8 min read
When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume info...
Rudly Raphael
CEO/Founder at Eyes4Research
Descriptive Research and Insights are not Enough
4 min read
Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation...
Joel Rubinson
President at Rubinson Partners Inc
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
6 min read
What Subaru, Amazon, and Bombas are getting right about value brand strategy.
Susan Schwartz
President & CEO at NAXION
Amazon Prime vs. Walmart Plus—Who Will Win?
4 min read
They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.
Catherine Gutierrez
VP of Marketing at MFour
Amazonified Millennials: How to Thrive via The 9 Why’s of Context
6 min read
Your guide to preparing for the future of retail.
Hunter Thurman
President at Alpha-Diver
Influencing Consumer Choice in a Time of Amazon
6 min read
Learn how to study consumer choices in the age of the one-click shopper.
Mike Mabey
Premiumization: The Key to Brand Growth Part 2
7 min read
4 strategies for implementing premiumization.
Jason Martuscello
Business Strategist at BEESY
How Netflix Will Transform Brand Marketing
3 min read
How advertising could flip the script for Netflix.
Joel Rubinson
President at Rubinson Partners Inc
GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
5 min read
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Growing the Industry by Funding More Research: Part Ten
2 min read
Collaborata’s current projects on fake news and online grocery delivery
Jimmy Zollo
Co-Founder & CEO at Collaborata
Get Ready For The Next Sea Change In Marketing
4 min read
7 ways retailers as publishers & ad networks are changing marketing.
Joel Rubinson
President at Rubinson Partners Inc
What Americans Really Want For Black Friday
1 min read
The Pollfish Black Friday National Survey reveals what Americans want this year
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Marketing Simplification Is The New Black
4 min read
Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.
Joel Rubinson
President at Rubinson Partners Inc
Lessons From Amazon vs. Hachette: Focusing On What Counts
4 min read
To win any game, you have to know what counts. Here are five ways to identify and focus on what counts for your business.
Larry Gorkin
Managing Director at Trefis
Leadership Lessons For Market Research From Amazon
4 min read
Amazon’s success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone.
Larry Gorkin
Managing Director at Trefis
Marketing In Crisis – What Does That Mean For Market Research?
4 min read
Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?
Edward Appleton
Director Global Marketing at Happy Thinking People
How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.
3 min read
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
David Rabjohns
Founder at LRWMotiveQuest
Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward
2 min read
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook