AI research challenges
Artificial Intelligence and Machine Learning
Beyond Engagement Metrics: How Market Researchers Can Measure Trust in AI-Generated Insights
7 min read
Learn how market researchers can measure trust in AI-generated insights through validation, adoption, confidence, and governance metrics.
Ashley Shedlock
Content Producer at Greenbook
GRIT
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
2 min read
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...
Laura Pulito
Vice President of Research at Recollective Inc.