Archive: AI fraud prevention

Dynata

Revolutionizing Survey Data Quality in the Age of Artificial Intelligence

Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives.

By Steven Millman

Global Head of Research & Data Science at Dynata

Recollective Inc.

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money seems undeniable, but humans must make it work.

By Laura Pulito

Vice President of Research at Recollective Inc.