ad testing
A/B Testing: Everything That Glitters Is Not Gold
4 min read
The variable often missing from ad effectiveness measurement surveys.
Joel Rubinson
President at Rubinson Partners Inc
How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing
3 min read
IBM’s always-on approach anticipates their customers’ evolving needs.
ISA Corp
How to Boost the Efficiency of Facebook Lead Ads with the Right Images
7 min read
Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.
Eugine Dychko
Marketing Manager at Crello
When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad
6 min read
Benefits & drawbacks of Nike’s recent socially divisive campaign
Sasha Laferte
Screenesthesia: The Silent Killer of Brands
3 min read
The mismatch of content and screens is a much bigger problem than you think
Kevin Keane
Co Founder & Chief Executive Officer at Brainsights
Facebook Tests Cross-Platform Performance of Mobile-First Videos
3 min read
Macromill case study on mobile video ad testing for Facebook and Instagram
Scott Ernst
JUST EAT Optimizes Advertising Through Quick Concept Testing
2 min read
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
EVP Marketing at Dynata
The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding
6 min read
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
Michael Sankey
New Paradigm for Advertising Effectiveness Research & Measurement
3 min read
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.
Michael Wolfe
How To Conduct Online Qualitative Research To Test Ads
7 min read
Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.
Paul Rubenstein,
ZappiStore Wins The Insight Innovation Competition Phase 2!
7 min read
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
Brian Tarran
Editor at Research Live
If Gamification is Great, Why Aren’t Game Companies Gamifying their Research?
3 min read
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...
Jason Anderson
Owner at Datagame