Consumer research in healthcare can inform precise, personal, and intentional branding strategies.

Susan Griffin, Griffin & Skeggs Collaborative, joins GreenBook’s guest host and Head of Content, Karen Lynch to explore the takeaways from the recent event IIEX Health 2022. As they dive into sensitive topics ranging from vaccine hesitancy to terror management, Karen and Susan draw wisdom from presentations centered around ‘human truths’. In a field that is intrinsically personal, MRX professionals perform research delicately and effectively to increase accessibility, inform medical literacy, and so much more.

You can reach out to Susan on LinkedIn.

Many thanks to Susan for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and our guest host, Karen Lynch.