Yabble

Officeworks was looking to spot customer trends faster while streamlining their manual coding process which was laborious, inefficient, and prone to inconsistencies.

In-store customer experience is a priority for Officeworks so they are constantly looking for ways to make improvements. One of the ways they hoped to make improvements was to use trends and themes uncovered in their customer feedback data. This required Officeworks to uncover trends or possible in-store issues before they became full blown issues. The problem though was they had massive amounts of open ended data and no system in place to analyze it quickly, accurately and cost efficiently, relying on a fully manual process to gain insights from thousands of pieces of data a week!

As popular fast-casual chain Mad Mex looks to further expand their business and boost both awareness and revenue, they needed insights in two spaces: determining brand perception and gauging the opportunity for a new snacking initiative.