TruRating is a revolutionary customer insights startup which enables retailers and merchants to collect ratings from their customers directly and anonymously, live at the point of sale.
It works by asking customers one anonymous question that they rate on a scale of 0 to 9 using the payment terminal pin pad. The ratings feed an analytics dashboard, giving businesses an instant gauge of their performance. They can then use this data to make decisions in areas as diverse as staff training, store layout, menu choices, sales cycles – and many more.
This method of collection means we get a much higher response rate - around 88% - compared to other consumer ratings platforms. And importantly, getting feedback at point of sale guarantees that ratings are coming from genuine customers.
And crucially, TruRating links sentiment to spend, which helps to identify increased revenue opportunities that can be made from service, product range and offers.
Founded by Georgina Nelson in the UK, TruRating is rapidly growing, already collecting millions of ratings across Australia and the UK, and recently launched in US and Canada.