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Tobii Pro

Reston, Virginia

Consulting

Full Service

Software & Technology

We conduct eye tracking research to help companies improve visibility, increase sales, and make better business-critical decisions.

About

Tobii Pro is the global leader in eye tracking. Our Insight team offers advanced attention research services that allow you to literally see the world through the eyes of your customers. Our areas of expertise include shopper behavior, package design, professional performance, user experience, mobile interaction, advertising effectiveness, and media engagement.

When you choose Tobii Pro Insight for your study, you are getting a surefire research team with vast experience in both qualitative and quantitative applications of eye tracking. Every project that we execute is tailored to the specific objectives of our clients, whom we work with in an iterative and flexible way at any or every phase in your process.

If you are a brand seeking an eye tracking vendor or a vendor seeking a collaborator on eye tracking studies, please contact us to see what Tobii Pro Insight can do for you.

INFO

Mailing address

12007 Sunrise Valley Drive

Suite 400

Reston, Virginia,
United States of America

20191

Metro: Washington (DC--VA--MD)

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International capabilities

United States of America, United Kingdom, Canada, China, Germany, Chile, Japan, Sweden

Key personnel

Keith Bartels

Director Market Research and User Experience

(703) 678-8948

Services

Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.

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Featured expert

Market Research Consultants

Shopper Insights

Resources

Published on Greenbook

Why Viewability is Failing You

Why Viewability is Failing You

Utilizing eye tracking studies to reveal what drives advertising viewership

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Humor Wins in 2018 Super Bowl Commercials

Humor Wins in 2018 Super Bowl Commercials

Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

How Consumer Research Took La Croix on a Ride to the Top

How Consumer Research Took La Croix on a Ride to the Top

A quantitative eye tracking study on La Croix’s branding success

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Eye Tracking Research is for Everyone!

Eye Tracking Research is for Everyone!

Innovations in hardware, software, and methodology have democratized eye tracking research for all.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

Why Viewability is Failing You

Why Viewability is Failing You

Utilizing eye tracking studies to reveal what drives advertising viewership

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Humor Wins in 2018 Super Bowl Commercials

Humor Wins in 2018 Super Bowl Commercials

Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

How Consumer Research Took La Croix on a Ride to the Top

How Consumer Research Took La Croix on a Ride to the Top

A quantitative eye tracking study on La Croix’s branding success

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Eye Tracking Research is for Everyone!

Eye Tracking Research is for Everyone!

Innovations in hardware, software, and methodology have democratized eye tracking research for all.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America