Rockbridge Associates

Rockbridge is an outcome-based market research firm that provides research and consulting to companies in the services and technology sectors, as well as leading associations. The firm guides clients on strategic areas including customer loyalty, brand equity, product optimization, and segmentation. Rockbridge offers a suite of scientifically proven solutions, including MaxShare™ for measuring the drivers of share-of-wallet, and is the only Wallet Allocation Rule® Certified solution available in the market.

Rockbridge’s award-winning executive team has received numerous accolades for their thought leadership in customer experience and loyalty research, as well as technology adoption. They have written more influential books, produced more award-winning scientific research, and presented at more industry forums than comparable research firms. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas.