MFour Mobile Research

MFour has gone from upstart pioneer to trusted industry leader in mobile market research. The company’s sole focus since 2011 has been to perfect all-mobile survey technology and pair it with a uniquely engaged, all-mobile, first-party consumer panel. With that achievement, MFour has spurred change in an industry that no longer can rely on traditional online research, now that consumers’ lives revolve around their mobile devices. MFour’s groundbreaking research app, Surveys On the Go® (SOTG), has now been downloaded by 2.5 million U.S. consumers; perhaps the best measure of their research engagement is SOTG’s average user rating of 4.5 stars out of 5 in the Apple and Google Play app stores. The result is fast, accurate, demographically representative data enhanced by special functions that harness smartphones’ vast research capabilities. Brands that partner with MFour track consumers’ buying journeys using mobile GPS location technology, and then survey them at the right times and places. In-store and after-visit mobile surveys capture consumer feedback at the Point-of-Emotion® where recall bias is minimal. Smartphones also are a unique gateway to multimedia feedback such as in-their-own-words “video selfie” responses that bring data fully to life. Clients who use MFour’s Path-2-Purchase® Platform observe consumers’ ongoing buying journeys in both physical and digital space, then survey them to discover the “why” behind the buy. MFour also has brought accuracy and trustworthiness to the unsettled world of advertising effectiveness measurement. Solutions include Intelligent-OOH™ for Out-Of-Home ad measurement, and Social Ad Testing, a unique approach to pre-testing social media ads in their audiences’ actual social news feeds. As it defines a new era, MFour is committed to upholding market research’s enduring core values while obtaining the fast, accurate, sophisticated and trustworthy consumer data today’s business decision-makers need.