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CMNTY
NY, New York
Why choose CMNTY
Agile Research Platform
Interchangeable Toolset
Not Losing Context
ROI on Budget and Time
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About
CMNTY Platform is your go-to solution for getting the benefits of an agile approach. We provide a qualitative and quantitative research toolset for a wide range of methodologies that can be used interchangeably. Combined with our goal to achieve cost savings for and add value to our clients, you’ll enjoy the ability to repeat your research process until you (and your client) are satisfied with the results within subscription or project period.
Our solution is flexible enough to support a wide range of methodologies. This without losing context of the given responses while effectively meeting stakeholders needs and increasing respondents willingness (mobile) participation. It supports study iterations and has the flexibility to change research methods (qual/quant) based on new information, either from learning gained during a project or evolving priorities and feedback from stakeholders.
Having your own branded, fully customizable platform with smart templates enable the researcher to leverage on studies and preserve them with a front-end design experience, decreasing production costs and times throughout your organization.
Types of research methodologies supported are Customer Journey Research, Digital Ethnography Studies, Online Focus Groups, iHUTs, IDIs, Co-creation and Innovation, Product & Concept Development, Digital Diary and Journaling, In-the-moment Research, User Experience Testing, Concept & Creative Testing, Insights Communities, Survey Research and with Integrated Recruitment.
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How Leger Helped Make Focus Groups Efficient & Affordable for Their Clients
Organizing Focus Groups During a Pandemic
Leger is the largest Canadian-owned market research and analytics company, with over 30 years of experience in the field and more than 600 employees across North America. Leger’s clientele includes internationally-renowned companies, such as Novartis, eBay, and Expedia.
Before the pandemic, Leger conducted hundreds of in-person focus groups per year throughout North America. But because in-person focus groups pose a considerable health risk and are difficult to organize, they had to revert to online sessions.
According to Lisa Covens, Leger’s Vice President of Public Affairs and Communications, conducting focus group sessions online “is the only possible way during COVID-19". But, finding the right tool proved to be a challenge and Leger were at first discouraged because of bad experiences with online video technology.
Ensuring a Better Future of Food and Our Planet By Transitioning to More Sustainable Food Systems
The mission of the Future of Food Institute is to help accelerate the transition to a more sustainable food system, by including the consumer as an equally relevant stakeholder. By providing accessible and clear insights that help all links in the food chain to effectively support and seduce the consumer to make the sustainable choice.
In collaboration with EIT Food, Europe’s leading food innovation initiative, Future of Food Institute conducted a study to gain a deeper understanding about consumer attitudes towards the food chain, and particularly the role trust plays in that relationship.
The study Future of Food Institute co-created, consists of 12 strategies that can play a role in influencing consumers to eat more healthy, more sustainably, and to be more open towards food innovation. The aim of these strategies is to (re)build trust in the food system, as well as spark ideas for innovation.
Data for this study was collected using CMNTY Platform, a data collection solution which provides online insights communities as one of its supported research methods.
178 European citizens from 13 countries took part in a total of 40 (mini-)assignments. Over three 5 to 10 day periods, the participants took part in online focus groups with open discussions, photo assignments, short questionnaires, and polls. In a so-called Citizen Participation Forum, the online community participants completed a variety of different tasks. These include open questions in a forum setting, discussions, completing challenges, writing assignments, questionnaires and using images to create moodboards. Next to the forum, five online co-creation sessions (live focus groups) were held in which 24 participants took part.
The results of the study will be published https://www.futureoffood.institute/the-trust-project/