aha insights technology

aha insights technology is a global strategic activity-based research platform designed to give insight teams and consultants the tools to easily create, deploy, and analyze live digital and asynchronous consumer and B2B research studies.

Using our comprehensive and flexible projective, social, video, live webcam, and mobile tools, the aha platform gives you infinite options for designing digital ethnographies, multi-day attitudinal and behavioral studies, concept testing, home-use testing, customer experience and journey mapping, self-guided interviews, product usage diaries and much more.

Our new generative aha intelligence™ (ai) analytics and reporting tools enable market researchers to rapidly process an avalanche of unstructured data into transformational reports.

aha intelligence (ai) gives analysts the ability to:

• Automatically summarize large qualitative datasets
• Easily validate insights with responses (text and video) that support the findings
• Provide supporting examples to your key insights without having to search manually
• Create on-demand Executive summaries and transformational reports
• Enhanced search capabilities with keyword or ai-assisted concept search
• Generate interview summaries accompanied by ai-curated video highlights
• Synthesize data to identify blind spots
• Instantly apply sentiment analysis

The skilled aha team also provides advice, study design, programming, recruiting, and moderating, plus hands-on training and responsive human tech support. You can DIY it, or we can do it all for you.