Category Organization: Horizontal vs. Vertical Brand Block for the Cereal Category
Presented by Behaviorally
CHALLENGE
- Category growth in the cereal aisle was stagnant with products organized by manufacturer blocks.
- Using our ShopperFlash™ methodology, we tested alternative layouts including horizontal and vertical brand blocks.
SOLUTION
- Results showed that the vertical brand block represented the strongest option to grow the category and brand.
- The vertical branding increased shopper engagement and awareness of products, which influenced purchase.
RESULT
- Armed with the results, the client teams were able to implement the new layout across multiple retailer partners.
- The vertical brand approach resulted in an 8% increase in category growth.
ABOUT THIS CASE STUDY
Market research specialties
Presented by
We are Behaviorally, The Transaction Experts. Helping you achieve the most valuable moment in marketing: when a purchase transaction occurs.