What to Expect at IIEX North America
IIEX North America is where you build your network, upgrade your skills, and learn new strategies to grow your business and advance your career.
Market researchers, brand leaders, data and analytics professionals, marketers, startup teams, product researchers, and tech innovators come together to explore the latest best practices in market research and consumer insights.
What attendees say about their experience
If you want to keep your finger on the pulse of what's happening in our industry from a technology and innovation perspective, this is the one event you can't afford to miss.
Steve Henke
Founder at Harpeth Marketing
IIEX opened my eyes to many new firms and many new great ideas that I plan to implement in my own work.
Troy Spradley
Senior Research Analyst at 8 Acre Perspective
As a first timer, I was blown away by the enjoyability AND the content. I had a blast learning from truly like minded colleagues and received a super warm reception to my disruptive conversation about changing the way we segment. It felt like a true conversation, stage to stage to stage! And I felt like royalty with all the IIEX sponsored gifts, including super fun professional headshots and a laser coaster designed by me! (I'm addition to the usual cool vendor chats and giveaways)
Ellen Koronet
Principal at LNK Creative
A must attend event - the best of the most innovative MR and insights businesses in one room
Mark Earls
Herdmeister at HERD
Just back from two and a half days at IIEX North America in Austin, where insights, innovation, and connections were the heart of every conversation!
Kristian A. Aloma, PhD
Founder & CEO at Threadline
I spent the last couple of days attending the IIEX North America in Austin, TX, and the experience was nothing short of enlightening.
Rimantas Reimontas
Managing Director at Fastuna
The #IIEXNA conference was great this week. Lots of energy in the room and wonderful presentations covering everything from #inclusive and #accessible research, love & emotion in research, #storytelling, fighting fraud, and of course lots of AI! My favorite part, as always, connecting with other researchers, learning what they are doing, and figuring out how we can help!
Pam Cusick
Senior VP at Rare Patient Voice
My first Greenbook IIEX conference is in the books—what an enriching and mind-blowing experience…so many amazing people, brands and technologies!
Catherine “Mickey” Hill
Founder at Advanced Insights