The Health of Physicians' Attitudes toward the Pharmaceutical Marketing Research Industry

e-Rewards Marketing Research and PMRG

During the 2007 PMRG* Annual National Conference, Steve Young, Director of Healthcare Solutions for e-Rewards Market Research, moderated a panel discussion consisting of eight doctors of varying practices and specialties.

The panel discussion, entitled "The Health of Physicians' Attitudes toward the Pharmaceutical Marketing Research Industry," was designed to create a thought-provoking discussion on why physicians participate in market research, their likes and dislikes regarding market research, and how they feel the industry should change to increase physician participation. To further explore this panel session, we invite you to view the discussion by clicking the link below.

Watch the panel discussion

*Pharmaceutical Marketing Research Group (PMRG) is an independent not-for-profit organization dedicated to the advancement and excellence of Market Research serving health sciences organizations. Learn more about PMRG.

View the e-Rewards Market Research listing in Greenbook.

[Sep 17, 2009]