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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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New York, NY - Phone: (866) 784-4692 Full-service one-stop shop for quantitative / qualitative fieldwork and mystery shopping worldwide. U.S. subsidiary of the Paris-based MV2 Group... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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Winston Salem, NC - Phone: (336) 692-1900 A marketing to women resource with extensive qualitative research, insight development and strategic capabilities.... |
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Washington, DC - Phone: (202) 775-5173 G2 & Associates LLC. is a qualitative research company. Our experience includes medical, children, legal, business-to-business and consumer.... |
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Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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London SE1 9UL, United Kingdom - Phone: +4420-7890-9933 GfK Global CR is one of the world’s largest, fast growing fact-based consulting firms with deep roots in research and marketing science. Ranked amongs... |
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| 9. |
Chicago, IL - Phone: (312) 726-1981 We provide a full range of qualitative market research and strategic marketing services for middle market businesses throughout the United States.... |
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Encino, CA - Phone: (800) 288-8226 Part of GroupNet network GroupNet is the finest network of owner-operated qualitative research organizations anywhere.... |
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Ottawa, Canada - Phone: (613) 230-2200 Harris/Decima, a Harris Interactive company, is your full service global research partner with offices in Toronto, Ottawa, Montréal and Vancouver... |
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| 12. |
Informa Market Research Co. Ltd Toronto, Canada - Phone: (416) 363-2287 Leader in social marketing for government and non-profit organizations on emerging social, economic, health, nutrition and environmental issues... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Insights Marketing Group, Inc. Miami, FL - Phone: (305) 854-2121 A full-service marketing research company that conducts qualitative and quantitative research of both general and ethnic markets.... |
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| 15. |
New York, NY - Phone: (212) 265-3200 Among the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America.... |
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| 16. |
Des Plaines, IL - Phone: (847) 297-7515 Since 1971, Minding your customers' mind.... |
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LRW - Lieberman Research Worldwide Los Angeles, CA - Phone: (310) 553-0550 LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team... |
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| 18. |
Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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New York, NY - Phone: (212) 255-7775 Manhattan Research, LLC is a healthcare market research and services firm that helps healthcare and life sciences organizations adapt, prosper and exp... |
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| 20. |
Mara Friedman Brand Strategist Los Angeles, CA - Phone: (310) 470-8815 Strategically-focused qualitative moderator, using insightful tools developed over the years to identify opportunities for brands to stand out....... |
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Description of Strategic Research
Market research businesses conducting strategic research. Locate a company offering research services designed to generate information used to develop a strategic marketing plan for a product or service. Information collected can provide insights into its competitive advantages, a profile of its best prospects, and communication opportunities.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
How Big Is The Market... Really? | Article
Mark Towery, Managing Director, Geo Strategy Partners
| The correct way to estimate market size depends on four different cuts of market data. The first examines demand; the second defines the "addressable market." Following that is analysis of the realistic opportunities for competition, and finally a targeted selection of "winnable" market opportunities. Geo Strategy Partners explains the process of determining market size to assess potential opportunities in this article. | Read Article » |
Are You Ready to Grow Again? | Article
Mark Towery, Managing Director, Geo Strategy Partners
| Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. | Read Article » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
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Services related to Strategic Research
Types of Research
Business-to-Business Market Research
Corporate Image & Identity Research
Idea Generation
Strategic Research > Market Opportunity Evaluation
Strategic Research > Market Segmentation
Research Techniques & Services
Brainstorming & Facilitation
Market Research Consultants
Market Research Consultants > Advertising & Communication
Market Research Consultants > Business-to-Business Research
Market Research Consultants > Marketing & Marketing Effectiveness
Marketing Research Consultants
Audiences, Industries & Market Specialties
Business Executives & Professionals
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