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Venice, FL - Phone: (800) 861-7261 KGC is an Intl qualitative research firm focused on Healthcare providing various qualitative research methods for pharma, biotech, devices, hospitals.... |
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Cincinnati, OH - Phone: (513) 891-2271 Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B... |
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El Segundo, CA - Phone: (310) 333-0800 Alternate Routes, Inc. is not a traditional qualitative research company.... |
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Sacramento, CA - Phone: (916) 325-1670 Top-rated facility past 9 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible. ... |
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Focus Groups of Cleveland Survey Center Cleveland, OH - Phone: (216) 901-8075 Only facility centrally located with 3 luxurious focus group suites, including on site recruiting, wireless internet & a large multi-purpose room... |
 
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Westport, CT - Phone: (203) 454-8330 Experts in research on interactive and online products/services. Specialists in diagnostic usability and groups, in both online and in-person venues.... |
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Cincinnati, OH - Phone: (513) 891-9100 The Wolf Group is a full-service consumer research company with expertise in product development and optimization, concept, product, sensory testing... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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AMR - Advanced Market Research GmbH D-40213 Duesseldorf, Germany - Phone: +49-2118-65870 AMR is a full-service market research firm with global reach - The World´s Primary Source of Global Data Collection... |
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Charlotte, NC - Phone: (704) 341-0232 AOC offers modern technology in a comfortable, efficiently designed space. We have the experience you need to make your next project a success.... |
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| 11. |
Madrid, Spain - Phone: +3491-350-5232 Qualitative and quantitative research in consumer, pharmaceutical and B-to-B areas. Spanish/English bilingual office staff and moderators.... |
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| 12. |
Toronto, Canada - Phone: (416) 481-7409 Focus groups, bulletin boards, on-site, depth interviews, facilitation, innovation workshops. Expert in financial, services, employee, innovation.... |
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| 13. |
Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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| 14. |
Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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| 15. |
St. Louis Park, MN - Phone: (952) 544-6334 Highest multiple - rated facility in Minneapolis/ St. Paul according to 2009 Impulse Survey Guide.... |
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| 16. |
Provo, UT - Phone: (801) 705-5300 Leading the industry by innovation and technology. Providing Predictive Dialing, IVR, VCC and more. Over 100 CATI stations. 1st company to deploy effe... |
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New York, NY - Phone: (212) 551-1411 Behavioral Insights offers a unique approach to your qualitative and quantitative research needs through providing a dynamic blend of research techniq... |
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| 18. |
Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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| 19. |
Atlanta, GA - Phone: (678) 805-4000 CMI is a full-service, custom marketing research company that provides clients with answers to their most pressing business questions.... |
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| 20. |
Buffalo, NY - Phone: (716) 646-1115 Packaged goods approach to marketing and research, with obsessive attention to detail. We specialize in A&U Studies, New Product Development, Custome... |
Description of Qualitative Marketing Research
Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
Related Resources
Conducting Effective Market Research in a Down Economy | White Paper
Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
| Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens. This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. | Read White Paper » |
Instant Message for Research: The Platform Behind Online One-On-Ones | Article
Adam Rossow, VP, iModerate Research Technologies
| Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. | Read Article » |
Linking Research Methodologies | Article
Wayne Howard, Managing Director, Wayne Howard and Associates
| Most health care organizations have faced mounting pressures to improve their marketing results while operating within reduced budgets. The challenges posed by doing more with less in a fiercely competitive marketing environment too often made even more challenging by adverse legislation. | Read Article » |
Taking the Longitudinal Way: A Look at Qualitative Panels | Article
Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
| Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article » |
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