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JRA, J. Reckner Associates, Inc. Montgomeryville, PA - Phone: (215) 822-6220 Marketing and sensory research company. Industry experience includes: pharma, health care, food, beverage, personal and household care, financial... |
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Syracuse, NY - Phone: (888) 8KSR-INC Full-service qualitative/quantitative custom market research and consulting firm with expertise in technology, health care, financial services, media... |
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Great Neck, NY - Phone: (516) 829-8880 Consumer, professional and B2B research. Client base includes telecommunications, pharmaceuticals, healthcare, financial, travel... |
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Portland, OR - Phone: (503) 245-4479 Two focus group locations in Portland give you options to best serve your needs. Just added: a new 1-on-1 interview space in our downtown facility.... |
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McMahon Research Consulting LLC Morristown, NJ - Phone: (973) 998-5810 Expert market research freelancer – expand/enhance research capabilities, achieve brand success (development, launch & growth). 1st consultation free!... |
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White Plains, NY - Phone: (914) 421-7456 Build breakthrough brands messaging and advertising with powerful, leading edge quantitative research from Moskowitz Jacobs Inc., the foremost expert ... |
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Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Peters Marketing Research, Inc. St. Louis, MO - Phone: (314) 469-9022 50 years of experience providing the complete range of national and local qualitative /quantitative research services... |
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Product Dynamics, Division of RQA, Inc. Orland Park, IL - Phone: (708) 364-7060 Full-service. Multipurpose rooms, focus groups rooms w/viewing, commercial & consumer test kitchens. In-house recruiting, supervised on-site.... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Research Perspectives Int'l (RPI) White Plains, NY - Phone: (914) 694-1720 Full-service custom strategic and tactical research solutions provided with a worldwide perspective.... |
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Hoboken, NJ - Phone: (201) 963-8430 Full-service, global MR agency serving healthcare, consumer health, consumer packaged goods, durables, telecommunication & financial industries.... |
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Sawtooth Technologies Consulting Group Northbrook, IL - Phone: (847) 239-7300 We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Skokie, IL - Phone: (847) 679-7424 Strategic Research Partners is a full service marketing research firm that specializes in utilizing qualitative and quantitative research to address m... |
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Redwood Shores, CA - Phone: (800) 841-1177 Sensory Evaluation specialists. Founders of QDA™ method for product optimization. Descriptive Analysis. Product Testing, Ideation, Immersion Research.... |
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The Understanding & Insight Group Denville, NJ - Phone: (973) 328-9107 Strategic front-end development of consumer-wanted products using in-context methods to capture unexpressed consumer intentions and create solid value... |
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Mississauga, Canada - Phone: (905) 828-0493, Ext. 242 ACCE is a full service consumer guidance research company that is built on the three pillars of sensory, consumer and nutritional sciences.... |
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Sandy Springs, GA - Phone: (770) 399-2000 AnswerQuest is an innovative marketing research company that specializes in applying cutting edge technologies to traditional research methods in orde... |
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Attitude Measurement Corporation Blue Bell, PA - Phone: (610) 238-9200 Full-service global marketing research consultancy founded 1979. Full range of quantitative/qualitative research supporting our advisory services.... |
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New York, NY - Phone: (212) 551-1411 Behavioral Insights offers a unique approach to your qualitative and quantitative research needs through providing a dynamic blend of research techniq... |
Description of Product Research > Product Development & Optimization
Market research companies that use actual trial and usage tests to determine how to improve a product. Find a firm offering product development and optimization research.
Related Resources
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper
Charles L. Colby, Chief Methodologist, Rockbridge Associates
| Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper » |
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Get Real: The Return of the Product | Article
Greet Sterenberg; Malcolm Baker, Founding Partner, B/R/S Group
| Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Automotive Opinion Piece | Article
Lorne McMillan, Managing Partner, B/R/S Group
| With domestic automakers attempting to rise from the ashes, the author argues that a renewed focus on branding could play an important role in restoring a sense of vision and viability to the industry. | Read Article » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
Product Configurator | White Paper
Rajan Sambandam, TRC
| To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper » |
Identifying Feature Importance: A Comparison of Methods | White Paper
TRC
| Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
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