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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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ADM Marketing & Research Consulting Westbury, NY - Phone: (516) 334-3434 Qualitative and quantitative research to become knowledge-driven; Opinion 50+ to understand the Boomer generation.... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Sandy Springs, GA - Phone: (770) 399-2000 AnswerQuest is an innovative marketing research company that specializes in applying cutting edge technologies to traditional research methods in orde... |
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Answers & Insights Market Research, Inc. Indianapolis, IN - Phone: (317) 815-9901 Global healthcare market research firm, offering vertically integrated services to provide quality, confidentiality, speed and cost efficiencies... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Los Alamitos, CA - Phone: (562) 493-1079 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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Chicago, IL - Phone: (312) 283-5362 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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New York, NY - Phone: (917) 210-8597 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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BASES, a service of The Nielsen Company Covington, KY - Phone: (859) 905-4000 Our objective at BASES, a service of The Nielsen Company, is to help our clients grow through successful innovation on their brands.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Ormond Beach, FL - Phone: (866) 209-2553 Utilize our newest technology, VERT – Visual and Emotional Research Technology with eye tracking.... |
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San Rafael, CA - Phone: (415) 453-9030 Communique Partners specializes in online surveys, focus groups, and building and managing next generation custom and proprietary online panels.... |
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Rochester, NY - Phone: (585) 271-0200 High-quality, custom, quantitative consumer studies. Customer service with the highest level of integrity, quality and personal attention. ... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Creative Research Services, Inc. Norcross, GA - Phone: (770) 246-0298 Full-service quantitative/qualitative research firm specializing in new product/concept development, brand tracking, segmentation, positioning, prici... |
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Kansas City, MO - Phone: (816) 221-0445 Our online virtual shopping tests retail-specific strategies to optimize product assortment and placement, promotions, pricing, and packaging.... |
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Lawrenceville, NJ - Phone: (609) 896-1108 Design Research, LLC specializes in the testing and tracking of consumer preferences in home decor, household, and luxury items. ... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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| 20. |
Marlboro, NJ - Phone: (732) 536-9712 Marketing-research company. Wide range of services throughout New Jersey, New York, Pennsylvania. In-depth executive/professional/medical interviewing... |
Description of New Product Research > Development & Testing
Market research companies specializing in development and testing of new products. Locate a firm to conduct evaluations of new products or services through methods such as in-use studies, blind product tests, at-home tests, (un)identified tests, product placement tests, in home usage tests, etc.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
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Services related to New Product Research > Development & Testing
Types of Research
Positioning Testing / Concept Testing
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Modeling & Predictive Research > Test Marketing
New Product Research
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Research Techniques & Services
Market Research Consultants > New Product Research
Audiences, Industries & Market Specialties
New Products
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