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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Danbury, CT - Phone: (203) 794-0323 Full-service capabilities in all categories of custom survey research: product and concept testing, advertising/attitude tracking, copy testing, etc. ... |
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Mississauga, Canada - Phone: (905) 828-0493, Ext. 242 ACCE is a full service consumer guidance research company that is built on the three pillars of sensory, consumer and nutritional sciences.... |
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Alameda, CA - Phone: (800) 657-9647 We offer insight …You gain the advantage. AFG conducts product and market research on behalf of our worldwide financial, software, telecommunications,... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Alchemy Research Associates Ltd West Yorkshire, United Kingdom - Phone: +4419-2438-2863 Alchemy Research is all about ‘commercial chemistry’, turning UK/European research findings into golden nuggets of commercially actionable insight.... |
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Waltham, MA - Phone: (781) 250-6300 Voice of the Customer consulting for new product development, onsite and public VOC training, IDEALYST online brainstorming. Over 20 years experience.... |
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Traverse City, MI - Phone: (231) 922-1499 AVERO Research combines the most current research and analysis techniques with significant marketing and business experience to generate insight that ... |
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London, United Kingdom - Phone: +4420-7580-7757 ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu... |
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BASES, a service of The Nielsen Company Covington, KY - Phone: (859) 905-4000 Our objective at BASES, a service of The Nielsen Company, is to help our clients grow through successful innovation on their brands.... |
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San Rafael, CA - Phone: (415) 526-2040 We conduct custom qualitative and quantitative research projects for knowledgeable clients, both domestically and internationally.... |
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Chicago, IL - Phone: (312) 419-0400 Blackstone Group is a full-service custom marketing research and consulting firm with 21 years of experience exceeding our clients’ expectations.... |
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Fairfield, CT - Phone: (203) 319-5915 Located in the NY metro area, BlueSky Room is Connecticut’s newest consumer research facility and meeting place.... |
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Blumenthal Qualitative Research Huntersville (Charlotte), NC - Phone: (704) 947-5490 Specialist in consumer and B2B qualitative research that helps guide marketing decisions.... |
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West Hartford, CT - Phone: (860) 242-7665 Full-service qualitative and quantitative since 1960. Consumer, commercial, industrial. International coverage.... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Dortmund, Germany - Phone: +49-231-545-050 Independent specialist for data collection services: CATI, CAPI, CAMI, Focus Group Discussions, Mystery Shopping, PoS-Surveys.... |
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Monroe, CT - Phone: (203) 445-1880 Areas of expertise include product development, ethnographic, observational behavior and use studies conducted at POS and point of use.... |
Description of New Product Research
Market research companies evaluating or identifying opportunities to introduce new products or services that are not yet available. Locate a firm to survey the market for new ventures, product or service ideas, concepts, etc.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
 | Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
| TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
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Services related to New Product Research
Types of Research
Positioning Development / Concept Development
Consumer Research
Idea Generation
New Product Research > Concept Development & Testing
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Research Techniques & Services
Brainstorming & Facilitation
Market Research Consultants > New Product Research
Audiences, Industries & Market Specialties
New Products
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