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New York, NY - Phone: (212) 717-6087 Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies.... |
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New York, NY - Phone: (212) 787-8810 One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis... |
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New York, NY - Phone: (212) 679-4100 Full service qualitative and quantitative research firm covering the General Market and over 25 Ethnic markets. Vast international experience.... |
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Hastings-on-Hudson, NY - Phone: (914) 478-1296 20+ years experience in all stages of strategic qualitative research with a wide range of audiences including Kids, Teens, B2B and Health Professional... |
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| 5. |
Slough, Berkshire, United Kingdom - Phone: +441-7536-94100 Three spacious viewing studios within a splendid detached listed building. Acclaimed for our excellent quality and service... |
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Portland, OR - Phone: (503) 245-4479 Two focus group locations in Portland give you options to best serve your needs. Downtown, VuPoint Portland is our luxurious new facility... |
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| 7. |
Louisville, KY - Phone: (866) 445-9117 A full-service marketing research and mystery shopping firm, Marketing Endeavors offers expertise in survey design, statistical analysis and more.... |
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| 8. |
New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 75+ offices in 48 countries.... |
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N2 Qualitative Marketing Research Allendale, NJ - Phone: (201) 934-0074 Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
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| 10. |
Framingham, MA - Phone: (508) 370-7788 Complete focus group, recruiting & data collection services.... |
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Nashua, NH - Phone: (603) 889-8222 Full-capability field service Focus group facilities in Manchester & Nashua High speed internet and webcasting available... |
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| 12. |
Ann Arbor, MI - Phone: (734) 332.9200 NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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| 13. |
Taipei, Taiwan - Phone: +8862-2509-6438 Full service, privately held firm headquartered in Taipei and offices in Shanghai/Beijing/Guangzhou serving Greater China since 1991... |
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| 14. |
Southfield, MI - Phone: (800) 358-9919 Spacious qualitative research facility, remodeled 2008 . 2 focus group rooms, observation rooms & Client lounges. Wireless Internet access.... |
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| 15. |
Phoenix, AZ - Phone: (602) 953-5228 PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, new technology, family and youth markets.... |
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| 16. |
Planet Latino Market Intelligence, Inc. Miami, FL - Phone: (305) 940-0930 Extensive expertise in qualitative research in all categories, industries and markets. Bilingual moderators with years of experience in all qualitativ... |
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Washington, DC - Phone: (202) 667-6557 Full-service research firm in located near Dupont Circle in downtown DC. Full quantitative and qualitative capabilities.... |
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| 18. |
Q&A Focus Suites - Kansas City Overland Park, KS - Phone: (913) 341-4245 Superior facilities including three focus group suites with client-lounge, mirrors, FocusVision videoconferencing capabilities and quality-conscious... |
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RIVA Market Research & Training Institute Rockville, MD - Phone: (301) 770-6456 Founded in 1981, RIVA is a full service Qualitative Market Research Firm and Training Institute.... |
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| 20. |
Seoul, Korea - Phone: +822-2088-2700 One of the prerequisites of success in any market environment is knowledge and understanding of that market. Research Pacific Korea Inc. (RPK) aspires... |
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Description of Moderating Services
Market research companies administering moderating services. Review companies that employ trained marketing research facilitators, moderators, who oversee research discussion groups to insure the discussion stays on track and elicit comments related to the objectives of the research study.
Qualitative Research Consultants Association
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Why use a professional moderator? by Qualitative Research Consultants Association |
A professional knows how to:
- Establish rapport with respondents
- Probe beyond rationalizations to uncover genuine motivations
- Interpret and build on what they hear
- Maintain flexibility in guiding the discussion without losing sight of the objectives
- “Turn on a dime” – adapt their approach when they and the clients encounter unexpected issues or insights
- Manage the energy level and personality dynamics of the discussion
- Avoid creating bias among respondents
- Get around respondents’ defensive behavior
- Effectively handle talkers and non-talkers
- Keep unexpected issues from sabotaging the discussion
- Notice contradictions that don’t "ring true"
- Handle sensitive topics with diplomacy
- Recognize problem respondents and act appropriately
- Mastery of multiple techniques
- Experience in diverse disciplines
- Knowledge about relevant trends in other categories and industries
- Help sharpen the focus and clarify the objectives of the research
- Ensure objectivity from the design stage through final analysis
- Stay focused on clients' business issues, to ensure the research findings are relevant and actionable
- Build a positive working relationship with clients
- Help keep the research team objective about the topic
- Stand up to pressure when necessary based on the research learning
- Protecting client confidentiality
- Protecting respondent confidentiality and anonymity
- Staying committed to non-discriminatory recruiting
- Being considerate and respectful of respondents and their differences
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Its goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. |
Services related to Moderating Services
Research Techniques & Services
Qualitative Marketing Research Services
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In-Depth Moderators - One-on-One Moderators
Focus Group Moderators - Educational Services
Focus Group Moderators - Ethnic Groups
Focus Group Moderators - Executives & Professionals
Focus Group Moderators - Financial Services
Focus Group Moderators - Gay & Lesbian Audiences
Focus Group Moderators - High Technology
Focus Group Moderators - Seniors & Mature
Moderator Training Services
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