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New York, NY - Phone: (212) 679-4100 Full service qualitative and quantitative research firm covering the General Market and over 25 Ethnic markets. Vast international experience.... |
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| 2. |
New York, NY - Phone: (212) 717-6087 Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies.... |
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| 3. |
New York, NY - Phone: (212) 787-8810 One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis... |
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| 4. |
Bernstein Research Group, Inc. Harrison, NY - Phone: (914) 698-5141 Highly experienced qualitative firm for those seeking actionable research to meet targeted business needs.... |
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| 5. |
Brooks Rose Marketing Research, Inc. New York, NY - Phone: (212) 829-0888 Qualitative and quantitative research. Focus groups and in-depth interviews. Marketing, communications and public opinion survey research.... |
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Cincinnati, OH - Phone: (800) 688-2674 Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company.... |
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| 7. |
Dayton, OH - Phone: (937) 229-2453 Full-service market research offering qualitative/quantitative services. Focus groups use remote-controlled cameras. Video-streaming available... |
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| 8. |
Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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| 9. |
Dortmund, Germany - Phone: +49-231-545-050 Independent specialist for data collection services: CATI, CAPI, CAMI, Focus Group Discussions, Mystery Shopping, PoS-Surveys.... |
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| 10. |
Candice Bennett & Associates, Inc. Lorton, VA - Phone: (703) 919-6231 A full-service research agency that specializes in using quantitative & qualitative surveys in brand positioning, ad testing, & customer satisfaction.... |
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| 11. |
New York, NY - Phone: (212) 243-7777 User-centered research & design firm dedicated to helping companies connect their business objectives to the needs and expectations of their customers... |
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| 12. |
San Francisco, CA - Phone: (888) 769-3807 We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.... |
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| 13. |
Boston, MA - Phone: (617) 421-4444 Part of First Choice Facilities network Copley Focus Centers is ranked as one of Boston's best. Each suite has all the amenities that you'll need for comfortable viewing of your groups.... |
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| 14. |
Los Angeles, CA - Phone: (310) 659-8732 Specializing in physician/executive/consumer interviews; recruiting for usability tests, focus groups, online groups, IDI's; field interviewing ... |
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| 15. |
San Francisco, CA - Phone: (415) 621-7655 David Binder Research has been conducting innovative research for twenty-five years.... |
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| 16. |
Briarcliff, NY - Phone: (914) 923-0266 Hear the voice of your customers through focus groups and in-depth interviews.
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| 17. |
Pointe-Claire, Canada - Phone: (514) 695-6934 Full-service qualitative market research agency specialized in pharmaceutical/healthcare covering North America. Biligual company.... |
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| 18. |
Woodbury, CT - Phone: (203) 263-0580 Our proprietary ConSensor® process systematically determines needs, perceptions and problems - customer, employee, and patient satisfaction, relations... |
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| 19. |
evanston, IL - Phone: (847) 866-0450 dig marries the insight development methods of market research with the creative techniques of film making in creating our compelling insight films©... |
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| 20. |
Emeryville, CA - Phone: (510) 654-5400 Our modern, state of the art focus group studio is conveniently located in the heart of the San Francisco Bay Area.... |
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Description of Moderating Services
Market research companies administering moderating services. Review companies that employ trained marketing research facilitators, moderators, who oversee research discussion groups to insure the discussion stays on track and elicit comments related to the objectives of the research study.
Qualitative Research Consultants Association
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Why use a professional moderator? by Qualitative Research Consultants Association |
A professional knows how to:
- Establish rapport with respondents
- Probe beyond rationalizations to uncover genuine motivations
- Interpret and build on what they hear
- Maintain flexibility in guiding the discussion without losing sight of the objectives
- “Turn on a dime” – adapt their approach when they and the clients encounter unexpected issues or insights
- Manage the energy level and personality dynamics of the discussion
- Avoid creating bias among respondents
- Get around respondents’ defensive behavior
- Effectively handle talkers and non-talkers
- Keep unexpected issues from sabotaging the discussion
- Notice contradictions that don’t "ring true"
- Handle sensitive topics with diplomacy
- Recognize problem respondents and act appropriately
- Mastery of multiple techniques
- Experience in diverse disciplines
- Knowledge about relevant trends in other categories and industries
- Help sharpen the focus and clarify the objectives of the research
- Ensure objectivity from the design stage through final analysis
- Stay focused on clients' business issues, to ensure the research findings are relevant and actionable
- Build a positive working relationship with clients
- Help keep the research team objective about the topic
- Stand up to pressure when necessary based on the research learning
- Protecting client confidentiality
- Protecting respondent confidentiality and anonymity
- Staying committed to non-discriminatory recruiting
- Being considerate and respectful of respondents and their differences
 |
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Its goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. |
Services related to Moderating Services
Research Techniques & Services
Qualitative Marketing Research Services
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Focus Group Moderators - Consumers
In-Depth Moderators - One-on-One Moderators
Focus Group Moderators - Educational Services
Focus Group Moderators - Ethnic Groups
Focus Group Moderators - Executives & Professionals
Focus Group Moderators - Financial Services
Focus Group Moderators - Gay & Lesbian Audiences
Focus Group Moderators - High Technology
Focus Group Moderators - Seniors & Mature
Moderator Training Services
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