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Amherst, NY - Phone: (716) 836-8683 Combining the latest behavioral and psychographic research techniques with advanced analytics to bring you practical, actionable results... |
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Princeton, NJ - Phone: (800) 444-4672 Part of Opinion Research Corporation Opinion Research Corporation is the market research industry's only global boutique.... |
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Exton, PA - Phone: (800) 314 4630 QMS Partners is a full-service marketing research company, with expertise ranging from research strategy and design to analysis and reporting... |
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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Ken Warwick & Associates, Inc. Marlboro, NJ - Phone: (732) 294-9188 Consultants in strategic research design and analysis. Experts in new-product development, market segmentation, multivariate analysis.... |
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LRW - Lieberman Research Worldwide Los Angeles, CA - Phone: (310) 553-0550 LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team... |
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Chicago, IL - Phone: (312) 321-8111 Premier market research company with large professional staff trained in qualitative and quantitative techniques as well as consulting services.... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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New York, NY - Phone: (212) 255-7775 Manhattan Research, LLC is a healthcare market research and services firm that helps healthcare and life sciences organizations adapt, prosper and exp... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Centerville, OH - Phone: (937) 885-4079 MarkeTact Consulting serves clients in the fenestration and construction products industries by providing strategic and marketing solutions.... |
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Portland, ME - Phone: (207) 767-6440 Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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Market Strategies International Livonia, MI - Phone: (734) 542-7600 Market Strategies International is a full-service, custom and syndicated research and strategic consulting firm.... |
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Charleston, SC - Phone: (843) 797-8900 Creativity and quality in full-service market research and consulting. Expert design, implementation, analysis. Concept/product testing, tracking/atti... |
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Marketing and Planning Systems (MaPS) Waltham, MA - Phone: (781) 642-6277 Specialists in complex, quantitative marketing research and consulting.... |
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Orono, MN - Phone: 952-471-8285 Full-service primary qualitative and quantitative research exclusively serving the medical and pharmaceutical industries since 1986. Provision of all ... |
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New York, NY - Phone: (212) 884-9200 Full custom services. Statistical expertise. Tactical & strategic. Database integration including segmentations uploaded on MRI's national study. ... |
Description of Strategic Research > Market Segmentation
Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Why Should My Company Care About Being “Green”? | Article
Joe Bates, Vice President, Rockbridge Associates
| The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article » |
Database Scoring with Object Based Segmentation | White Paper
Rajan Sambandam, TRC
| Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper » |
Multicultural Marketing in Contemporary U.S. Markets | White Paper
Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
| Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
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Services related to Strategic Research > Market Segmentation
Types of Research
Consumer Research
Modeling & Predictive Research > Market Simulation
New Venture Analysis & Research
Strategic Research
Strategic Research > Market Opportunity Evaluation
Research Techniques & Services
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Segmentation
Market Research Software
Demographic Analysis Software
Geographic Information System Software
Market Segmentation Software
Audiences, Industries & Market Specialties
Consumers
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