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Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
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Action Marketing Research, Inc. Minneapolis, MN - Phone: (612) 879-9212 "Your best choice for choice research."... |
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White River Junction, VT - Phone: (802) 295-4999 RSG is a market research consulting firm that integrates sophisticated research methodologies with marketing strategy for B2B and consumer clients. ... |
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Sawtooth Technologies Consulting Group Northbrook, IL - Phone: (847) 239-7300 We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Portland, ME - Phone: (207) 767-6440 Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording... |
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Market Strategies International Livonia, MI - Phone: (734) 542-7600 Market Strategies International is a full-service, custom and syndicated research and strategic consulting firm.... |
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Cincinnati, OH - Phone: (513) 791-3100 MarketVision is a custom, full-service marketing research firm established in 1983.... |
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White Plains, NY - Phone: (914) 421-7456 Build breakthrough brands messaging and advertising with powerful, leading edge quantitative research from Moskowitz Jacobs Inc., the foremost expert ... |
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Philadelphia, PA - Phone: (215) 496-6800 Full service custom marketing research/strategic consulting. Portfolio of services includes: segmentation, pricing, customer satisfaction... |
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New Orleans, LA - Phone: (800) 808-4643 Full-service custom market research firm serving the intelligence needs of a variety of industries including those of Fortune 500 companies... |
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Boise, ID - Phone: (800) POPULUS Better Information - Better Decisions - Better Results... |
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Peryam & Kroll Research Corporation Chicago, IL - Phone: (773) 774-3100 Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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Bloomfield Hills, MI - Phone: (248) 332-5000 Full-service market research firm specializing in customer satisfaction & loyalty, product & service quality, research design and statistical analysis... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Research Perspectives Int'l (RPI) White Plains, NY - Phone: (914) 694-1720 Full-service custom strategic and tactical research solutions provided with a worldwide perspective.... |
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Toronto, Canada - Phone: (800) 461-3924 The ResearchByNet team of data collection professionals provide all the elements for an online research project & programming, hosting, coding, tables... |
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Great Falls, VA - Phone: (703) 757-5213 Rockbridge Associates is a custom market research firm focused on the services, technology, and associations sectors.... |
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Denver, CO - Phone: (303) 333-5972 Our vision is to provide our clients with access to both top research professionals and a broad scope of the most innovative research technologies... |
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Description of Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.
Related Resources
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper
Charles L. Colby, Chief Methodologist, Rockbridge Associates
 | Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper » |
Pricing Research - What Do Our Customers Value? | White Paper
Paul Hague and Matthew Harrison, B2B International
| Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Product Configurator | White Paper
Rajan Sambandam, TRC
| To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper » |
Identifying Feature Importance: A Comparison of Methods | White Paper
TRC
| Understanding what customers want is fundamental to the new product development process as well as to the process of keeping existing products fresh and relevant. To be successful in this area we need to be able to correctly identify what features are important to consumers. Feature importance can be measured using a variety of methods of differing effectiveness. In this paper we will deal with the following methods: Importance Scales, Pick data, Pairwise Comparisons, and Max-Diff. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
| Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
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Services related to Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
Types of Research
Modeling & Predictive Research > Forecasting
Modeling & Predictive Research > Marketing & Sales Effectiveness
Modeling & Predictive Research > Market Simulation
Modeling & Predictive Research > Test Marketing
New Product Research
Research Techniques & Services
Analytical Services > Analysis of Variance/Co-Variance
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Data Analysis
Analytical Services > Forecasting
Analytical Services > Modeling
Analytical Services > Multivariate Analysis
Market Research Consultants > Statistical Analysis
Market Research Software
Conjoint / Trade-Off Measurement Software
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