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Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
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White River Junction, VT - Phone: (802) 295-4999 RSG is a market research consulting firm that integrates sophisticated research methodologies with marketing strategy for B2B and consumer clients. ... |
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Sawtooth Technologies Consulting Group Northbrook, IL - Phone: (847) 239-7300 We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Action Marketing Research, Inc. Minneapolis, MN - Phone: (612) 879-9212 "Your best choice for choice research."... |
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Mississauga, Canada - Phone: (905) 828-0493, Ext. 242 ACCE is a full service consumer guidance research company that is built on the three pillars of sensory, consumer and nutritional sciences.... |
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Alameda, CA - Phone: (800) 657-9647 We offer insight …You gain the advantage. AFG conducts product and market research on behalf of our worldwide financial, software, telecommunications,... |
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Answers & Insights Market Research, Inc. Indianapolis, IN - Phone: (317) 815-9901 Global healthcare market research firm, offering vertically integrated services to provide quality, confidentiality, speed and cost efficiencies... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Los Alamitos, CA - Phone: (562) 493-1079 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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Chicago, IL - Phone: (312) 283-5362 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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New York, NY - Phone: (917) 210-8597 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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Attitude Measurement Corporation Blue Bell, PA - Phone: (610) 238-9200 Full-service global marketing research consultancy founded 1979. Full range of quantitative/qualitative research supporting our advisory services.... |
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Tustin, CA - Phone: (714) 838-4234 Full service automotive-specialist research firm. Proprietary and syndicated buyer research. Automotive Futures Center for full-scale clinics.... |
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Winston-Salem, NC - Phone: (336) 721-1140 Full service marketing research firm with 30 years of experience across a wide array of industries including CPG, Financial Services, Automotive, Reta... |
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New York, NY - Phone: (212) 532-6028 We are the only research consultancy in the world that specializes in customer loyalty and engagement assessments.... |
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Cincinnati, OH - Phone: (800) 688-2674 Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Candice Bennett & Associates, Inc. Lorton, VA - Phone: (703) 919-6231 A full-service research agency that specializes in using quantitative & qualitative surveys in brand positioning, ad testing, & customer satisfaction.... |
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Oakland, CA - Phone: (800) 819-3130 CatalystMR specializes in cost effective online survey programming, hosting, online respondent sample, ad & video testing, mobile surveys & reporting... |
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Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
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San Rafael, CA - Phone: (415) 453-9030 Communique Partners specializes in online surveys, focus groups, and building and managing next generation custom and proprietary online panels.... |
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Description of Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.
Related Resources
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design | White Paper
Charles L. Colby, Chief Methodologist, Rockbridge Associates
| Designing a new product or service is marked by challenging trade-offs in the early part of development. The benefits of richer functionality and superior quality increases the development and production costs as well as the required price to break even. Market research methodologies can create simulations of purchase situations that present trade-offs to consumers. Rockbridge Associates explains how "choice analysis" can facilitate product design from the beginning. | Read White Paper » |
Pricing Research - What Do Our Customers Value? | White Paper
Paul Hague and Matthew Harrison, B2B International
| Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. | Read White Paper » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Conjoint Analysis versus Self-Explicated Method: A Comparison | White Paper
Rajan Sambandam, TRC
| Determining feature importance in a product can be divided into two techniques - top-down methods where a customer evaluates the whole product at once, and bottum-up methods where features are evaluated individually or in sets. The former method, Conjoint Analysis, is more common while the latter method, Self-Explicated Method, is not widely used but has practical advantages. TRC compares the two methods in this white paper. | Read White Paper » |
Product Configurator | White Paper
Rajan Sambandam, TRC
| To help customers purchase the right product, companies often use product configurators - tools that let customers design their purchase before ordering. This method is employed as a market research technique, similar to conjoint analysis but without some of the constrictions. This white paper from TRC explains an appropriate use of the product configurator method. | Read White Paper » |
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Services related to Analytical Services > Conjoint Analysis & Trade-Off/Choice Modeling
Types of Research
Modeling & Predictive Research > Forecasting
Modeling & Predictive Research > Marketing & Sales Effectiveness
Modeling & Predictive Research > Market Simulation
Modeling & Predictive Research > Test Marketing
New Product Research
Research Techniques & Services
Analytical Services > Analysis of Variance/Co-Variance
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Analytical Services > Data Analysis
Analytical Services > Forecasting
Analytical Services > Modeling
Analytical Services > Multivariate Analysis
Market Research Consultants > Statistical Analysis
Market Research Software
Conjoint / Trade-Off Measurement Software
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