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Florence, KY - Phone: (859) 594-4769 Consumer Insight Understanding - New Product Innovation -- Brand Strategy -- Proposition Development - The Hive Online Qualitative Tool... |
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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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R.I.S. Christie The Data Collection Company Toronto, Canada - Phone: (416) 778-8890 Providing national coverage and a complete range of qualitative and quantitative services since 1970. Experienced in all methods of data collection in... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Research | Strategy Group Inc. Toronto, Canada - Phone: (416) 928-0678 Delivering Results that Matter.... |
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Denver, CO - Phone: (303) 333-5972 Our vision is to provide our clients with access to both top research professionals and a broad scope of the most innovative research technologies... |
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East Rutherford, NJ - Phone: (201) 528-0400 Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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The Research Partnership, Inc. Wichita, KS - Phone: (316) 263-6433 The Research Partnership is a full service marketing research and consulting firm on the 18th floor of the Wichita Executive Center in Wichita, KS.... |
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Austin, TX - Phone: (512) 912-1240 SPROUT Usability Labs is a cutting edge eye-tracking, usability and innovation focus group facility.... |
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Sawtooth Technologies Consulting Group Northbrook, IL - Phone: (847) 239-7300 We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Miami, FL - Phone: (305) 358-1400 Full-service market research firm. Area specialties include: healthcare (especially pharmaceuticals and clinical drug trials), technology, education.... |
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SensoMotoric Instruments, Inc. Boston, MA - Phone: (857) 241-3865 Advanced Eye Tracking – find out exactly where your customers are looking, where their gaze takes them, and what they take note of... |
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New York, NY - Phone: (212) 787-8810 One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis... |
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Stamford Marketing Field Research, Inc. Stamford, CT - Phone: (203) 323-7997 Full service research company whose specialty is in-home consumer product testing. Servicing fragrance, personal care and food/beverage companies.... |
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San Diego, CA - Phone: (800) 797-5507 Premier full-service research firm executing qualitative and quantitative multi-lingual online, telephone, IVR, and focus group moderating.... |
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Skokie, IL - Phone: (847) 679-7424 Strategic Research Partners is a full service marketing research firm that specializes in utilizing qualitative and quantitative research to address m... |
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Westport, CT - Phone: (203) 222-9090 A full-service marketing research firm whose principal has over 20 years of experience in the business. S&T offers strategic research that provides ma... |
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New York, NY - Phone: (212) 991-6194 TNS, who recently merged with Research International, is the world’s largest custom research agency delivering actionable insights.... |
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TRICONSULT Wirtschaftsanalytische Forschung 1080 Vienna, Austria - Phone: +431-408-4931 TRICONSULT is a quality committed full-service agency offering ad hoc research. We are specialized in automotive, business, FMCG, media and telecom... |
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| 20. |
Okemos, MI - Phone: (517) 381-2300 Morae 3 – Understand your customer.
Conduct business market research. Record focus groups and paper prototype tests. Try it free today.... |
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Description of New Product Research > Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
| Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
| Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
| The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
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Services related to New Product Research > Concept Development & Testing
Types of Research
Positioning Development / Concept Development
Positioning Testing / Concept Testing
Consumer Research
New Product Research
New Product Research > Idea Generation
New Venture Analysis & Research
New Product Research > Post-Launch Tracking
New Product Research > Development & Testing
New Product Research > Test Marketing
Product Research > Product Development & Optimization
Product Research > Product Testing
Research Techniques & Services
Market Research Consultants > New Product Research
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