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Providers 1 to 20 out of 94:
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B2B International
White Plains, NY - Phone: (914) 761-1909
B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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| 2. |
Seed Strategy, Inc.
Florence, KY - Phone: (859) 594-4769
Consumer Insight Understanding - New Product Innovation -- Brand Strategy -- Proposition Development - The Hive Online Qualitative Tool... |
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N2 Qualitative Marketing Research
Allendale, NJ - Phone: (201) 934-0074
Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
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NewProductWorks
Ann Arbor, MI - Phone: (734) 332.9200
NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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Nicholas Research Associates International, Inc.
New York, NY - Phone: (212) 253-1100
Professionals in all areas of consumer and executive qualitative research, new product exploration and positioning/repositioning work; extensive usabi... |
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The National Food Lab
Livermore, CA - Phone: (925) 551-4262
Customized consumer quantitative and qualitative research. Multi-City central location and home use tests, focus groups, and sensory tests.... |
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Perceptions... and Realities®, Inc.
Rye Brook, NY - Phone: (914) 697-4949
Custom full-service consumer, B2B & public opinion research. Attitude, product, concept, packaging, advertising, positioning, optimization & claims... |
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| 8. |
Peryam & Kroll Research Corporation
Chicago, IL - Phone: (773) 774-3100
Staff of 400, +75 professionals -- total research services for custom consumer product, quantitative/qualitative research in Chi, LA, NY and Dallas... |
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| 9. |
Pinnacle Research Group, LLC
Perryville, MO - Phone: (573) 547-3358
Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.... |
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Power Decisions Group, Inc.
Forest Knolls, CA - Phone: (415) 339-0498
We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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| 11. |
Product Ventures
Fairfield, CT - Phone: (203) 319-1119
Shaping Brands - Enhancing Lives... |
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| 12. |
R.I.S. Christie The Data Collection Company
Toronto, Canada - Phone: (416) 778-8890
Providing national coverage and a complete range of qualitative and quantitative services since 1970. Experienced in all methods of data collection in... |
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RTi
Stamford, CT - Phone: (203) 324-2420
RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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Research | Strategy Group Inc.
Toronto, Canada - Phone: (416) 928-0678
Delivering Results that Matter.... |
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Rockhopper Research
Denver, CO - Phone: (303) 333-5972
Our vision is to provide our clients with access to both top research professionals and a broad scope of the most innovative research technologies... |
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| 16. |
Russell Research, Inc.
East Rutherford, NJ - Phone: (201) 528-0400
Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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| 17. |
The Research Partnership, Inc.
Wichita, KS - Phone: (316) 263-6433
The Research Partnership is a full service marketing research and consulting firm on the 18th floor of the Wichita Executive Center in Wichita, KS.... |
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SPROUT Usability Labs
Austin, TX - Phone: (512) 912-1240
SPROUT Usability Labs is a cutting edge eye-tracking, usability and innovation focus group facility.... |
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| 19. |
Savitz Research Solutions, Inc.
Dallas, TX - Phone: (972) 386-4050
Full-service marketing research and consulting. Complete data collection and tabulation services. Advanced products:... |
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Sawtooth Technologies Consulting Group
Northbrook, IL - Phone: (847) 239-7300
We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market.... |
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Description of New Product Research > Concept Development & Testing
Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.
Related Resources
Using TURF Analysis to Define a Short List of Features | Article
Gina Woodall, Senior VP, Rockbridge Associates
 | Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article » |
Using Market Research For Product Development | White Paper
Julia Cupman, B2B International
 | Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper » |
Asymmetry in Product Features: Use of the Kano Method | White Paper
Rajan Sambandam, TRC
 | The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper » |
Deriving Value from Research: the Use of Conjoint Analysis for Product Development | White Paper
Rajan Sambandam, TRC
 | Marketing research has been used by firms over the last several decades to provide information for decision making. Over time, increasingly sophisticated statistical methods have been developed and deployed in the service of this goal. This article focuses on one such method - conjoint analysis - and its application to product development. We will briefly look at what conjoint analysis is and a real life example of its application that provided true value to a company. | Read White Paper » |
New Product Development: Stages and Methods | White Paper
Rajan Sambandam, TRC
 | TRC identifies the best methods for each stage of the product development process, from Idea Generation through Feature Development, Product Development and Product Testing. | Read White Paper » |
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