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New Product Research > Concept Development & Testing

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Providers 1 to 20 out of 92:

3.

R.I.S. Christie The Data Collection Company

Toronto, Canada - Phone: (416) 778-8890

Providing national coverage and a complete range of qualitative and quantitative services since 1970. Experienced in all methods of data collection in...Read more about ‘R.I.S. Christie The Data Collection Company’ >>

  http://www.rischristie.com
4.

RTi

Stamford, CT - Phone: (203) 324-2420

RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives...Read more about ‘RTi’ >>

  http://www.rtiresearch.com
5.

Research | Strategy Group Inc.

Toronto, Canada - Phone: (416) 928-0678

Delivering Results that Matter....Read more about ‘Research | Strategy Group Inc.’ >>

  http://www.rsginc.ca
6.

Rockhopper Research

Denver, CO - Phone: (303) 333-5972

Our vision is to provide our clients with access to both top research professionals and a broad scope of the most innovative research technologies...Read more about ‘Rockhopper Research’ >>

  http://www.rockhopperresearch.com
7.

Russell Research, Inc.

East Rutherford, NJ - Phone: (201) 528-0400

Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century....Read more about ‘Russell Research, Inc.’ >>

  http://www.russellresearch.com
8.

The Research Partnership, Inc.

Wichita, KS - Phone: (316) 263-6433

The Research Partnership is a full service marketing research and consulting firm on the 18th floor of the Wichita Executive Center in Wichita, KS....Read more about ‘The Research Partnership, Inc.’ >>

   
9.

SPROUT Usability Labs

Austin, TX - Phone: (512) 912-1240

SPROUT Usability Labs is a cutting edge eye-tracking, usability and innovation focus group facility....Read more about ‘SPROUT Usability Labs’ >>

   
10.

Sawtooth Technologies Consulting Group

Northbrook, IL - Phone: (847) 239-7300

We specialize in conjoint analysis and other advanced research techniques to solve complex business challenges by shedding light on your market....Read more about ‘Sawtooth Technologies Consulting Group’ >>

  http://www.sawtooth.com/consulting
11.

Scorpio Research, Inc.

Miami, FL - Phone: (305) 358-1400

Full-service market research firm. Area specialties include: healthcare (especially pharmaceuticals and clinical drug trials), technology, education....Read more about ‘Scorpio Research, Inc.’ >>

  http://www.scorpioresearch.com
12.

SensoMotoric Instruments, Inc.

Boston, MA - Phone: (857) 241-3865

Advanced Eye Tracking – find out exactly where your customers are looking, where their gaze takes them, and what they take note of...Read more about ‘SensoMotoric Instruments, Inc.’ >>

  http://www.smivision.com
13.

Sources For Research, Inc.

New York, NY - Phone: (212) 787-8810

One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis...Read more about ‘Sources For Research, Inc.’ >>

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14.

Stamford Marketing Field Research, Inc.

Stamford, CT - Phone: (203) 323-7997

Full service research company whose specialty is in-home consumer product testing. Servicing fragrance, personal care and food/beverage companies....Read more about ‘Stamford Marketing Field Research, Inc.’ >>

   
15.

Strata Research

San Diego, CA - Phone: (800) 797-5507

Premier full-service research firm executing qualitative and quantitative multi-lingual online, telephone, IVR, and focus group moderating....Read more about ‘Strata Research’ >>

   
16.

Strategic Research Partners

Skokie, IL - Phone: (847) 679-7424

Strategic Research Partners is a full service marketing research firm that specializes in utilizing qualitative and quantitative research to address m...Read more about ‘Strategic Research Partners’ >>

   
17.

Strategy & Tactics, Ltd.

Westport, CT - Phone: (203) 222-9090

A full-service marketing research firm whose principal has over 20 years of experience in the business. S&T offers strategic research that provides ma...Read more about ‘Strategy & Tactics, Ltd.’ >>

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18.

TNS

New York, NY - Phone: (212) 991-6194

TNS, who recently merged with Research International, is the world’s largest custom research agency delivering actionable insights....Read more about ‘TNS’ >>

  http://www.tnsglobal.com
19.

TRICONSULT Wirtschaftsanalytische Forschung

1080 Vienna, Austria - Phone: +431-408-4931

TRICONSULT is a quality committed full-service agency offering ad hoc research. We are specialized in automotive, business, FMCG, media and telecom...Read more about ‘TRICONSULT Wirtschaftsanalytische Forschung’ >>

   
20.

TechSmith Corporation

Okemos, MI - Phone: (517) 381-2300

Morae 3 – Understand your customer. Conduct business market research. Record focus groups and paper prototype tests. Try it free today....Read more about ‘TechSmith Corporation’ >>

  http://www.techsmith.com

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Description of New Product Research > Concept Development & Testing

Market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

Related Resources


Using TURF Analysis to Define a Short List of Features | Article

Gina Woodall, Senior VP, Rockbridge Associates

Design decisions are typically affected by two conflicting constraints: not enough versus too many. There is a need to identify and include all the necessary features to make a product or service valuable to its consumers. However, there is also a need to avoid an excess of features, since this can drive up costs, increase “feature fatigue,” and slow development. | Read Article »


Using Market Research For Product Development | White Paper

Julia Cupman, B2B International

Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. | Read White Paper »


Asymmetry in Product Features: Use of the Kano Method | White Paper

Rajan Sambandam, TRC

The presence or absence of product features strongly affect consumer satisfaction with the design. Comparing these features using asymmetry analysis can help identify satisfiers and dissatisfiers from among the features of a product. The Kano method is similar but results in categorizing each respondent's answers. TRC presents this essential method of deciding new product features in detail. | Read White Paper »

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