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New York, NY - Phone: (212) 532-6028 We are the only research consultancy in the world that specializes in customer loyalty and engagement assessments.... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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N2 Qualitative Marketing Research Allendale, NJ - Phone: (201) 934-0074 Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
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Northstar Research Partners, Inc. New York, NY - Phone: (212) 986-4077 Full-service, global marketing research firm, U.S., Canada, Europe, partners in Asia. Quantitative/qualitative, consumer/business-to-business studies ... |
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Mount Kisco, NY - Phone: (914) 241-1900 Strategic market research services. Expertise in market positioning, brand equity analysis, and satisfaction studies... |
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Taipei, Taiwan - Phone: +8862-2509-6438 Full service, privately held firm headquartered in Taipei and offices in Shanghai/Beijing/Guangzhou serving Greater China since 1991... |
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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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Glendale, AZ - Phone: (602) 997-9711 Precision Research, Inc. a 26 year old full service custom market research company providing personalized service, quality work & competive pricing.... |
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Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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East Rutherford, NJ - Phone: (201) 528-0400 Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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Atlanta, GA - Phone: (770) 451-5100 Fact-based Marketing Strategy Consulting. Marketing planning. Complex research designs. High-end analytics and modeling.... |
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Tokyo, Japan - Phone: +8103-3989-9821 An independent full-service marketing research company since 1969 in JAPAN with proficiency and insights on Japanese consumers as well as industries... |
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Sabena Qualitative Research Services Westport, CT - Phone: (203) 454-1225 Independent consultancy since 1965. Conducted 8,500+ focus groups and 4,000+ IDIs with health-care professionals, patients, consumers, executives.... |
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Florence, KY - Phone: (859) 594-4769 Consumer Insight Understanding - New Product Innovation -- Brand Strategy -- Proposition Development - The Hive Online Qualitative Tool... |
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Austin, TX - Phone: (512) 288-1706 Sentient Services is a Knowledge Studio® providing full-service quantitative and qualitative market research and branding services.... |
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Westport, CT - Phone: (203) 222-9090 A full-service marketing research firm whose principal has over 20 years of experience in the business. S&T offers strategic research that provides ma... |
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The Woodlands, TX - Phone: (281) 893-1010 VCR provides quality-driven qualitative and quantitative market research data collection and tabulation services to its clients... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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Evansville, IN - Phone: (812) 425-4562 ARSgroup is known for creating high quality marketing communication measurement tools that help marketers make better business decisions... |
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Description of Brand Research > Brand Equity
Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).
Related Resources
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
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Services related to Brand Research > Brand Equity
Types of Research
Brand Research > Brand Image & Identity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
Research Techniques & Services
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Market Research Software
Brand Share Analysis Software
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