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	Types of Research         "What is your market research project about?" All Advertising Research: Advertising Effectiveness Advertising Research: Advertising Research - General Advertising Research: Advertising Response Modeling Advertising Research: Advertising Tracking Advertising Research: Communications Strategy Research Advertising Research: Content Analysis Research Advertising Research: Copy Testing - Online Advertising Research: Copy Testing - Outdoor Advertising Research: Copy Testing - Print Advertising Research: Copy Testing - Radio Advertising Research: Copy Testing - Television Attitude & Usage Research Brand Research: Brand Equity Brand Research: Brand Identity Brand Research: Brand Image Tracking Brand Research: Brand Loyalty / Satisfaction Brand Research: Brand Positioning Brand Research: Line / Franchise Extension Business-to-Business: Business / Professional Research Business-to-Business: Industrial Market Research Competitive Intelligence Concept / Positioning: Concept / Positioning Development Concept / Positioning: Concept Optimization Concept / Positioning: Concept Testing Consumer Research: General Consumer Research: Consumer Trends Consumer Research: Lifestyle & Value Trends Corporate Image/Identity Research Customer Satisfaction: Benchmark Studies Customer Satisfaction: Customer Loyalty / Value Customer Satisfaction: Customer Satisfaction Studies Customer Satisfaction: Service Quality Needs & Measurement Employee Surveys Geo-Demographic Research Idea Generation International: Marketing Research International: Marketing Legal Research: Claims Substantiation Legal Research: Mock Juries Legal Research: Trademark / Trademark Infringement Marketing Research: Full Service Marketing Research: International Studies Marketing Research: Qualitative Research Marketing Research: Quantitative Research Media Research: General Media Research: Audience Research Media Research: Cable / Satellite TV Media Research: Editorial Research Media Research: Internet / Online Media Research: Print Publications Media Research: Radio Media Research: Readership Studies Media Research: Television Modeling & Predictive Research: Forecasting Modeling & Predictive Research: Marketing & Sales Effectiveness Modeling & Predictive Research: Modeling / Simulation Studies Modeling & Predictive Research: Simulated Test Marketing Mystery Shopping: General Mystery Shopping: Competitor Shops Mystery Shopping: Merchandising Audits Mystery Shopping: Operational Audits Mystery Shopping: Price Audits Name / Name Development Research New Product Research: General New Product Research: Concept Development & Testing New Product Research: Idea Generation New Product Research: New Venture Analysis New Product Research: Post-Launch Tracking New Product Research: Product Development & Testing New Product Research: Test Marketing Package Research: Package Development Package Research: Package Testing Price / Pricing Research Problem Detection / Dissatisfaction Product Research: Car Clinics Product Research: Home Use Tests Product Research: Product Development / Optimization Product Research: Product Purchasing / Sample Pick-up Product Research: Product Testing Product Research: Taste Tests Promotion Development/Evaluation Studies Psychological / Motivational Research Psychographic Research Public Opinion / Political: Political Polling Public Opinion / Political: Public Opinion Recruiting Research: General Recruiting Research: Executive / Professional Search Retail Research: Controlled Store Tests Retail Research: Distribution Checks Retail Research: Exit Interviews Retail Research: Sales Tracking Retail Research: Scanner Data Retail Research: Store Audits Retail Research: Store Demonstration Retail Research: Trade Surveys Secondary Research Seminars / Training Strategic Research: General Strategic Research: Market Opportunity/Evaluation Studies Strategic Research: Market Segmentation Studies Syndicated / Published Market Research Technology Evaluations Test Market Research Tracking Research Website Usability Research Techniques & Services         "How will you conduct your research?" All Analytical Services: Analysis of Variance/Co-Variance Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering Analytical Services: Conjoint Analysis / Trade-off/Choice Modeling Analytical Services: Data Analysis Analytical Services: Forecasting Analytical Services: Modeling Analytical Services: Multivariate Analysis Analytical Services: Perceptual Mapping Analytical Services: Price Elasticity Analysis Analytical Services: Regression/Correlation Analysis Analytical Services: Segmentation Analytical Services: Statistical Analysis Brainstorming / Facilitation Consultation: General Consultation: Advertising / Communication Consultation: Business-to-Business Research Consultation: Consumer Research Consultation: Ethnic Groups / Research Consultation: International Research Consultation: Legal Research Consultation: Marketing / Marketing Effectiveness Consultation: Marketing Research Consultation: Media Research Consultation: New Product Research Consultation: Political Research Consultation: Project Direction / Freelance Consultation: Report Writing / Freelance Consultation: Social / Cultural Research Consultation: Statistical Analysis Eye Tracking Ethnography / Observational Research Data Collection Field Services: General Data Collection Field Services: Pre-Recruiting Data Collection Field Services: Field Audits Data Collection Field Services: Field Department - Independent Data Collection Field Services: Field Direction/Plan Interviewing - Audience: Ethnic Groups Interviewing - Audience: Executives / Professionals Interviewing - Audience: Foreign Language Interviewing - Audience: International Interviewing - Audience: Low Incidence Interviewing - Audience: Medical / Health Care Interviewing - Location: Airport Interviewing - Location: Central Location Interviewing - Location: Convention / Tradeshow Interviewing - Location: In-Home / Door-to-Door Interviewing - Location: In-Store Interviewing - Location: Mall Intercept Interviewing - Location: Mall Intercept - Computer Assisted Interviewing - Location: On-Site Interviewing - Location: Overnight Interviewing Interviewing - Method: Interactive Audience Response Systems Interviewing - Method: Email / Diskette-Based Surveys Interviewing - Method: Mail Questionnaires / Surveys Interviewing - Method: One-on-One / In-Depth Interviewing - Method: Telephone/Mail Combination Interviewing - Method: Telephone - General Interviewing - Method: Telephone - CATI Interviewing - Method: Telephone - IVR Interviewing - Method: Telephone - WATS Omnibus Surveys: Business-to-Business Omnibus Surveys: Concept Testing Omnibus Surveys: Consumers Omnibus Surveys: Ethnic Markets Omnibus Surveys: Executives / Professionals Omnibus Surveys: Medical / Health Care Panels: Online Panels: Diary Panels: Mail Panels: Telephone Qualitative Services: General Qualitative Services: Focus Group Facility Qualitative Services: Focus Group Recruiting Qualitative Services: Focus Groups - International Qualitative Services: Taste Test Facility Qualitative Services: Test/Commercial Kitchen Qualitative Services: Usability Lab Qualitative Services - Moderating: Moderator Qualitative Services - Moderating: General Qualitative Services - Moderating: Children Qualitative Services - Moderating: Consumers Qualitative Services - Moderating: Depth / One-on-One Qualitative Services - Moderating: Educational Qualitative Services - Moderating: Ethnic Groups Qualitative Services - Moderating: Executives / Professionals Qualitative Services - Moderating: Financial Services Qualitative Services - Moderating: Gay & Lesbian Qualitative Services - Moderating: High Technology Qualitative Services - Moderating: Mature / Seniors Qualitative Services - Moderating: Media Qualitative Services - Moderating: Medical / Health Care Qualitative Services - Moderating: Students Qualitative Services - Moderating: Teenagers Qualitative Services - Related: Moderator Training Qualitative Services - Related: Transcriptions Qualitative Services - Related: Video Conferencing Qualitative Services - Related: Video Taping Qualitative Services - Related: Video Editing and Analysis Questionnaires: Questionnaire Design Questionnaires: Questionnaire Coding Questionnaires: Optical Scanning Sampling Semiotics Research And Analysis Sensory Research Technical Services: Computer Services Technical Services: Data Collection Management Technical Services: Data Conversion Technical Services: Data Entry Technical Services: Data Processing Technical Services: Data Tabulation Technical Services: Database Development Technical Services: Foreign Language Translation Technical Services: Keypunching Technical Services: Predictive Dialing Technical Services: Scanning Services Technical Services: Validations Technical Services: Word Processing Audiences, Industries & Markets         "Who do you want to talk to?" All Acquisitions Advertising Agencies Agriculture / Agribusiness Airlines Alcoholic Beverages Apparel / Clothing / Textiles Association Membership Automotive Automotive Aftermarket Beverages Business-to-Business/Industrial Candy/Confectionery Casinos/Gambling Chemical Industry Communications Computers: Computer Hardware Computers: Computer Software Construction Industry Consumer Durables Consumer Services Consumers Conventions Cosmetics / Beauty Aids Demographics: Affluent Demographics: Children Demographics: College Students Demographics: Ethnic - General / Multi-cultural Demographics: Ethnic - African-American Demographics: Ethnic - Asian Demographics: Ethnic - Eastern European Demographics: Ethnic - Hispanic / Latino Demographics: Generation X Demographics: Generation Y Demographics: Mature / Seniors Demographics: Mothers Demographics: Parents Demographics: Teenagers / Youth Direct Marketing Education Electronics Entertainment: Entertainment Industry Entertainment: Movie / Film / TV Previews Entertainment: Music Tests Entertainment: Theater Counts & Research Environment & Ecology Exercise & Fitness Fashion Industry Financial: General Financial: Banking - Commercial Financial: Banking - Retail Financial: Credit Cards Financial: Insurance Financial: Investment Banking Financial: Mutual Funds / Stocks / Bonds Foods / Nutrition Fragrance Industry Gay & Lesbian Market Government Health Care / Medical: General - Healthcare Health Care / Medical: General - Medical Health Care / Medical: Dentists Health Care / Medical: Doctors / Physicians Health Care / Medical: Hospital Personnel Health Care / Medical: Hospital Purchasing Agents Health Care / Medical: Nurses Health Care / Medical: Patients Health Care / Medical: Pharmacists Health Care / Medical: Veterinarians Health Care / Medical: Alternative Healthcare Health Care / Medical: HMOs / Managed Care Health Care / Medical: Hospitals / Nursing Homes Health Care / Medical: Pharmaceutical - OTC Medicines Health Care / Medical: Pharmaceutical - Prescription Medicines Health Care / Medical: Preventive Healthcare Health Care / Medical: Surgical Products / Device Manufacturers High Technology Household Products/Services Housewares International: Worldwide Capabilities International: Africa / Middle East International: Asia International: Australia / Pacific Rim International: Canada International: Caribbean International: Central America & Mexico International: Eastern Europe & Russia International: Europe International: South America International: Southeast Asia & India Lawn & Garden Legal / Lawyers Leisure Manufacturing / Machinery Media: General Media: Cable / Satellite TV Media: Internet / Online Media: Print Publications Media: Radio Media: Television Merchandising / Couponing Military New Products Non-Profit / Fund Raising Office Products Packaged Goods Personal Care Items Pet Owners / Foods / Supplies Petroleum Products Political Polling / Planning Professional Service Organizations Public Affairs Public Relations Publishing Real Estate / Residential Development Religion Retail: General Retail: Convenience / Gasoline Retail: Drug Stores / Pharmacies Retail: Fast Food Industry Retail: Mass Merchandisers Retail: Restaurants / Food Service Retail: Supermarkets Service Industries Small Business/Entrepreneurs Sports Technology Telecommunications Tobacco Toys / Games Trade Associations Tradeshows Transportation Travel / Tourism: Hospitality / Hotel / Resorts Travel / Tourism: Travel Utilities / Energy Yellow Pages Online Research Services All Online Focus Groups / Interviews: Focus Groups Online Focus Groups / Interviews: Web Broadcasting / Streaming Video Online Focus Groups / Interviews: Moderating Online Focus Groups / Interviews: Recruiting Online Focus Groups / Interviews: Hosting Online Focus Groups / Interviews: Software Online Panels: Panels Online Panels: Proprietary Panels Online Panels: Syndicated Panels Online Surveys: Surveys Online Surveys: Advertising Online Surveys: Advertising - Copy Testing Online Surveys: Media Research Survey Recruiting: General Survey Recruiting: List Rental Survey Recruiting: Recruiting Software Survey-Related Services: Survey Hosting Survey-Related Services: Survey Programming Survey-Related Services: Survey Reporting and Analysis Survey-Related Services: Survey Design Survey-Related Services: Survey Desktop Kits Survey-Related Services: Survey Graphics / Interactive Media Survey-Related Services: Survey Security Survey-Related Services: Survey Translation Data Services: Data Collection Data Services: Data Processing Data Services: Database Design & Maintenance Data Services: Statistical Packages Service Providers: Full-Service Provider Service Providers: Application Service Provider (ASP) Service Providers: Enterprise Service Provider Service Providers: Online / Internet Consultant Website Analysis Research Software All Analysis of Variance Brand Share Analysis CAPI - Computer-Aided Personal Interviewing CATI - Computer-Aided Telephone Interviewing Cluster Analysis Computerized Interviewing Conjoint / Trade-Off Measurement Crosstabulation / Display CRT Data Entry Data Conversion Data Editing/Manipulation Data Entry Demographic Analysis Discriminant Analysis Factor Analysis / Principal Components Geographic Information Systems Integrated Interviewing Systems Interaction / Classification Analysis Interactive Tabulation Management Information Systems Market Segmentation Modeling Multidimensional Scaling Multinominal Logit Analysis Multivariate Methods Optical Scanning Systems Panel Data Processing Perceptual Mapping Price Elasticity Measurement Quadrant Analysis Questionnaire Design Language Ranking Regression / Correlation Analysis Sales Forecasting Sample Database Sample Weighting T-Tests Table Editing Tabulation Systems Telephone Interviewing / Sampling Verbatim Coding Web Interviewing Systems Word Processing
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